Montreal, Quebec, Canada
• Management of the Trade Marketing department including national marketing campaigns, management of the in-store marketing strategy across 15 Trade Partners and 1600+ points of sale in Canada, and the digital strategy across 13 e-commerce platforms • Strategic development and execution of national integrated online and in-store marketing plans to recruit new members for the brand • Propose innovative marketing and sales initiatives to drive brand consideration and sales • Establish yearly KPIs to reach for the department and manage the yearly budget • Manage a team of four resources including recruitment, operational supervision and career development
• Developed 20 national acquisition campaigns across Canada with various commercial partners, respecting the brand's DNA and the department's sale objectives • Increased the visibility and notoriety of the Nespresso brand with key partners (Hudson's Bay, Best Buy, Costco, Canadian Tire etc.), through strategic activations in order to strengthen Nespresso’s consideration and the acquisition of new members • Managed the Nespresso machine launches (sales strategy and marketing positioning, development of marketing material, collaboration with the various internal teams to ensure omni-channel launches) • Regular store visits to offer innovative ideas and recommendations for the brand (10 annual sessions planned across Canada)
• Developed the strategy and execution of the opening of ten new Kiehl's stores and counters across Canada in 2016 and five in 2017 • Worked in conjunction with the product managers to define and execute the marketing strategy for each animation and product launch in store • Implemented and executed specific marketing projects to support national sales (digital storefronts, brand activation events, temporary counters) • National marketing and visual merchandising management for Kiehl's stores in Canada
• Managed and supervised eight Kiehl’s store openings across Canada • Collaborated with the international division for store design (market analysis, review of store plans and planograms) • Participated in store preparations and openings as well as associated events • Responsible for ensuring the implementation of in-store marketing projects and their perfect execution
• Redesigned completely the Payline.com website (content, layout, experience) • Managed the website content and brand animation on social networks • Organization of the “E-commerce 2013” exhibition in Paris (France): biggest e-commerce event in Europe including 5 days of the fair, 500 exhibitors and 30,000 visitors
• Created and designed marketing tools for the brand (catalogs, flyers, newsletters) • Organized and led client meetings to understand customer expectations related to the service level agreement of the brand • Formulated strategic recommendations to increase customers loyalty and satisfaction • Managed a regional event for the brand (40 prospects, workshop sessions and brand discovery)
• Developed a new Capgemini service offer: formulated and built a marketing and communication plan adapted to the Rhône-Alpes region • Designed the appropriate marketing tools to support that plan and the strategic vision • Coordinated a national customer event to build the brand awareness of the new service offer