Dubai, United Arab Emirates
IT Solutions for Retail and Supply chain. Inventory Optimization & Digital Transformation Expert. From stockroom chaos to seamless POS integrations, I’ve lived and solved the pain points retailers face. My mission: empower businesses and teams through smart technology that actually works." In retail for more than 28 years, in profit centres first then in headquarters with cross skills, operations and IT. I have been working since 2003 in the ME countries, now based in Dubai to manage Altavant group's activities in GCC, Europe and America. My goals : - Give to business owners an objective vision of their retail activities thanks to data analysis and AI. - Implement technologies that give precise insights about inventory accuracy and availability, improving omnichannel flows and so, the end-customer experience - Increase productivity and anticipation with AI tools - Help retailers and supply chain to stay up to date with the latest technologies like RFID
Specializing in implementating technology, helping retailers in getting a vision and control of their business, from planning to the POS sale. We do implementations, integrations and localizations in all ME, Africa, Europe, America and Asia Pacific. Some of our customers: Al Shaya group, Richemont group, Philip Morris, Coty perfumes, Chalhoub group, Sharaf group, Cenomi retail, Al Othaim, Cartier... Retail and customer experience Guru, I specialized Altavant in digitalisation, processes enhancements using the latest technologies, AI and ML. We have a specific focus on stock accuracy and availability, helping businesses to be sure about their stock level, auditing them, physically and digitally on a regular basis with our dedicated teams. Spcialized in real omnichanel (offline-online) + Systems implementation: - Loyalty program (B-Loyal, Talos/Icon, Ax Dynamics, Cegid) - ERP/POS - CRM (AX Dynamics, Cegid retail, ZOHO CRM, Odoo) - Customer service department creation (CRM, Phone, ticketing tool Zendesk, freshdesk, Zoho) - Expert in counting solutions in-store and VIP detection (Udentify, Shoppertrack...) - Apps development (loyalty, M-commerce, M-POS, Fleet tracker) - BI tools (Qlick view, MS power BI) - E-commerce platform (Magento) Softwares: Microsoft Dynamics, MI9 retail, Cegid... See less
Project management : Group CRM implementation (analyse, requirements specifications, tender, SOW, integration) ZOHO selected Group Loyalty program implementation ( requirements specifications, tender, SOW, integration), club and sheme creation, BLoyal selected 2 Loyalty Apps creation (specification, tender, UX and UI definition, features...) with Appemirates Data crunshing : customer profiling and segmentation through algorithms (loyalty Churn/RFM or CLV) Augmented reality App development with an American company Members auto detection : developed and implemented a new technology allowing sales staff to read guest's profile few minutes before he enters the shop, automatic presence detector. Business intelligence POS productivity tracker tool implementation (Lebanese company) Trainings set-up, luxury sales plan adaptation Sales administration, reporting tools implementation, ERP enhancement ( AX dynamics ) Purchase process improvement Customer care implementation, team training, monitoring database inputs and cleansing, tracking quality of tickets follow-up, customer's satisfaction... E-commerce finalisation and integration with ERP Brand launching and activation (Art Landi perfume)
BRAND AND MARKETING MANAGER consultancy mission, Dogtas and Kelebek, Audit and action plan, Dubai A 200 stores Turkish brand specialized in quality home fashion and kitchens - Project management: follow-up construction site for store opening - Implemented a B2B strategy for the Interior design branch of the group to tackle the pro markets, hired an interior designer, creation of a design center, outdoor sales to get partnerships with constructors on projects & tenders, tenders responses and individual requirements proposals, market research, networking during APID sessions, meetings with large groups, creating a portfolio of reliable contractors for joinery, stone specialists, kitchen and furniture factories (for quality turnkey projects)... - Re-positioning of the brand, new message, values, price policy, development strategy for the UAE - Sales team, recruitment and training (sales, decoration, project set-up, quotations with 3D rendering) - Marketing : new website to create in-store traffic, SEO, social network management. CRM implementation to create and manage 2 databases, for interior designers and individuals. Printing design for brochure campaigns through newspapers, emailing + phoning to my pro database, classic advertising, showrooms operations from A to Z... - Logistic organisation, rationalization of costs, transports, method and means
FREE LANCE CONSULTANT, France Audits and implementation of action plans - High-end furniture new concept creation, for a solid group of investors, Paris created the global concept (positioning, target, dna, brand’s promesses, merchandising with a well-known decorator), range selection, designers commercial approach... Invented a furniture “fitting room” for visitors with a "Augmented Reality Technology" - Wrote the concept of a fitness club franchise : strategy definition & implementation. Created premise specifications : 3D sketches and built a showcase for the concept ( fitting-out team selection, follow-up of the construction site, turnkey delivered ) - Advised a town Council in tourism strategy to increase revenue & tourist attraction made the council buy an abandoned hotel, created specifications to remodel it (adding a SPA and a women space...) and get a classification,found a purchaser for the business capital, proposed local packs to Tour operators and carriers - Created the training tool for "Brooks" sales teams, a leading Italian fashion brand & coached national trainers
A 100 stores network of high-end home fashion, Paris Expansion project manager - found new markets : selected franchisees, concept country's adjustments - Middle-East markets specialist : location selection with sponsors, range & methods adaptation, - launched 27 new outlets : follow-up of the construction, recruitment, staff training, monitoring tools Worked with architects and technicians to deliver turn-key stores Merchandising enhancement - created a software for the concept's Visual merchandising rules, decorators guidelines Purchase - selected and qualified furniture factories in China, India, Italy - product development with designers, specifications, tender and quality control from production to delivery - purchased on international fairs in Germany, China for lighting, decoration - developed 3 new product ranges to modernize offer and image, with designers, immediate impact, income 2,7 millions AED Tracked 40 profit centres Budget 400 millions AED - regular in-store audits (financial, human...) in Europe, USA and ME (UAE, Koweit, Saudi arabia, Qatar ). Flagship store in Mall of the Emirates - wrote analysis reports with diagnostic, solutions, scheduling and implementing improvements - obtained a 18% convert ratio increase, saved 4 franchisees from bankruptcy Marketing - reoriented strategy to get closer to customers expectations, “feminization” , message, visual merchandising and new core values - introduced a CSR strategy, purchase policy, communication, a new DNA... - annual calendar for all advertising, promotions, mailing & emailing, PR... - digital presence : new website development, social media, digital campaigns, community management - yearly marketing campaigns calendar with our agency to use our database CRM and Loyalty implementation (Salesforce) : - choose, implemented and trained staff on these new tools ( process, schemes…)