Amsterdam, North Holland, Netherlands
Driving media innovation and audience growth through strategic content leadership across platforms. With over 20 years of experience in international content strategy and marketing, I lead the media distribution and performance for three major Dutch networks: Veronica TV, Net5, and Viaplay TV. Passionate about creating engaging, diverse content, I strive to connect audiences with value-driven entertainment and campaigns that resonates globally. Always open to connect and discuss transforming media experiences and audience engagement.
• Led strategic direction and daily operations of three major Dutch television networks, focusing on content innovation and audience growth. • Managed creative and commercial activities across social media, linear TV, and digital platforms to maximize reach and engagement. • Built and maintained strong relationships with content creators, producers, advertisers, and streaming partners to ensure high-quality content delivery.
• Oversaw the performance of all content distribution channels at Talpa Network, including linear television, digital channels, and social media. • Managed daily operations and implemented creative strategies for social, content, marketing, and brand management.
Oversaw the setup of a new commercial division and developed a long term B2B marketing strategy.
Responsible for the creative direction and content strategy of all FIC Benelux channels (FOXlife, FOX, NGC, NGC Wild and 24Kitchen) and its operational day to day business. Heading the programming department team.
Responsible for television and home entertainment sales and b2b marketing of all Endemol content within the Benelux.
Responsible for sales and production of Endemol television formats within the Eastern European markets to all possible platforms. Building a comprehensive network of clients and delivering a financial and business strategy for each individual country. Extending Endemol’s client database with non traditional partners
Licensing films from the Entertainment One catalogue to TV broadcasters and VOD platforms in the Benelux through packaging or volume deal constructions. Maintaining and developing eOne’s client network in the Benelux.