Amsterdam, North Holland, Netherlands
I help global brands build reputation, tell meaningful stories, and navigate complex communications challenges across markets. I’m an international communications leader with a passion for building brand reputation, driving awareness, and telling stories that connect business strategy with real human impact. With experience leading communications across diverse markets and industries, I help global brands translate complex ideas into clear, compelling narratives — ensuring consistency across earned, owned, and social channels. My work spans corporate communications, media relations, executive visibility, and thought leadership — always with a focus on connecting strategy with execution and creating communications that drive engagement and business outcomes. I believe the role of communications today is both strategic and operational: helping organizations see the bigger picture while delivering measurable impact at every touchpoint. Key areas of focus: • Brand reputation & narrative development • Executive communications & thought leadership • International PR strategy & media engagement • Integrated communications & content strategy • Agency leadership & cross-functional collaboration Looking ahead, I’m motivated by the opportunity to help ambitious brands navigate complexity, show up with clarity, and tell stories that matter — globally and authentically.
• Developed a cohesive global ESG narrative for the company. • Ensured all ESG communications were consistently aligned with Hitachi Global’s broader ESG strategy. • Increased recognition of ESG performance among both internal and external stakeholders. • Built brand awareness and generated mindshare for a newly established data company within the Hitachi ecosystem. • Initiated and led PR programs for Hitachi Vantara, ensuring positive brand positioning across business, technology, and industry media outlets. • Crafted and aligned PR strategy with global business objectives, coordinating closely with executive leadership, marketing, business development, and sales teams. • Advised executives, spokespeople, and communication leaders on strategic messaging and positioning for business initiatives and innovations. • Led cross-functional collaboration with teams across Hitachi subsidiaries, including product marketing, customer advocacy, partner marketing, analyst relations, and social media to maximize communications impact. • Managed an international PR agency network to support effective messaging and brand positioning.
• Developed and executed public relations, analyst relations, and social media strategies for the EMEA region, ensuring alignment with global objectives. • Led a network of 15 international PR agencies to ensure consistent messaging and effective outreach. • Collaborated closely with field and product marketing teams to define and deliver integrated campaigns that supported overall marketing and communication goals. • Established and nurtured relationships with key European business and IT industry media outlets. • Took on additional responsibilities for global initiatives, including product launches, industry events, messaging, and customer story development.
• Managed media relations, issues-driven PR, external visibility, crisis communication, and emergency response initiatives. • Worked closely with Field Marketing and Solutions teams to define and execute integrated programs and campaigns. • Oversaw and allocated the Public Relations budget effectively. • Rolled out and managed the EMEA PR agency network across 10 markets. • Expanded the company’s footprint in both online and traditional media. • Developed and led programs to enhance executive visibility, highlight corporate partnerships, core issues, and manage crisis communications and events. • Defined workload and priorities for the public relations department, monitored progress, and tracked media activity and coverage. • Provided strategic guidance on internal communications, sensitive issues, and media relations. • Trained and coached company spokespersons to enhance communication effectiveness.
For nearly a year, I successfully operated my own business, partnering with IT clients such as NetApp, OpenText, and Databasement.
Led European PR programs for both NetApp and Citrix, working closely with clients to develop and execute communication strategies across diverse markets. Managed an international network of PR agencies to ensure consistent and effective messaging in target media.
Developed and executed communication strategies for industry-leading technology clients, including Cisco, NetApp, and OpenText. Led internal client teams and managed external European PR agency networks to ensure effective and timely execution of media outreach, product launches, and events, resulting in heightened brand awareness and quality coverage across top-tier European media outlets.