San Diego, California, United States
Bassma is a Lead UX/UI Designer and Learning Experience Designer with 6+ years building products at eBay, GOStudent, and ONEBANKING. She hold a Master's in Learning Design, which means that she don't just know how to use AI tools — She know how the human brain actually retains new skills. Most UX Product designers know they need to learn AI tools. Almost none of them have 6 hours to watch a YouTube tutorial. That gap is exactly what I'm building for. Here's what most AI tool tutorials get wrong: they're designed for views, not for learning. They're 45 minutes long, they dump information without structure, and you forget 80% of it within 48 hours. That's not a motivation problem. That's a design problem. I'm building a microlearning product that teaches designers to master AI tools Figma AI, Canva AI, Sora, and more in exactly 10 minutes a day, using the same evidence-based learning principles I used to design education at scale. If you're a designer who wants to actually use AI tools in your workflow — not just understand them in theory — follow me. I share one actionable AI design tip every week. Free. 🌐 Portfolio: www.bassmavanlue.com 📩 Join my waitlist: https://tally.so/r/J96Olo
Product Designer – Seller Financials & Trust Design Team | eBay As a Product Designer for eBay's Seller Financials and Trust Design team, I collaborated closely with cross-functional teams to deliver user-centric solutions that address key customer pain points and support business objectives. Crafted end-to-end user experience flows for both native mobile and responsive desktop platforms, focusing on seamless, intuitive user journeys that resolve complex financial and transactional challenges. Partnered with product managers and engineering teams to design and implement new services and features aligned with business goals, ensuring a balance between functionality and user satisfaction. Designed UI visual components using eBay’s design system and brand guidelines, ensuring consistency, scalability, and visual cohesion across the platform. Regularly presented design solutions and innovative concepts to stakeholders and leadership, gathering insights and feedback to refine and enhance the user experience. Aligned with product managers on roadmap timelines and PRD (Product Requirements Document) specifications to ensure timely design delivery and alignment with business priorities. Applied design thinking methodologies to solve complex user and business challenges, enhancing user engagement and trust within the seller ecosystem.
Designed secure online banking experiences, optimizing workflows for transactions, account management, and multi-factor authentication, ensuring GDPR and PSD2 compliance. Led creation of scalable design systems for financial platforms using Figma, delivering responsive, accessible designs for desktop and mobile. Developed user-centered solutions through research, usability testing, and AI-driven insights, enhancing financial literacy via intuitive dashboards and visualizations. Created a virtual assistant chatbot that reduced customer support workload by 30%, streamlining complex financial processes with AI-driven interaction designs
Expertise in EdTech UX Design: Extensive experience designing user experiences for EdTech platforms, ensuring seamless and effective learning environments for diverse users, including students, teachers, and administrators. Design Systems Leadership: Led the creation and implementation of comprehensive design systems for EdTech platforms, ensuring consistency, scalability, and efficiency in product design and development. Focus on Accessibility: Deep expertise in integrating WCAG (Web Content Accessibility Guidelines) and ADA (Americans with Disabilities Act) standards into EdTech design, ensuring products are usable by all students, including those with disabilities. User-Centered Design Approach: Utilized research and testing methodologies such as user interviews, usability testing, and accessibility audits to inform design decisions and ensure inclusive experiences. Collaborative Cross-Functional Work: Worked closely with engineering, product, and content teams to implement accessibility features and ensure that the design system supports the diverse needs of both the learners and educators. Scalability & Flexibility: Built modular and flexible design systems that can be adapted to different educational environments and technologies, from K-12 to higher education. AI and Personalization in EdTech: Integrated AI-driven features into design systems to support personalized learning experiences, ensuring that accessibility considerations are maintained within adaptive learning tools. Training and Advocacy: Advocated for accessibility within the organization, offering workshops and training for teams on best practices and the importance of inclusive design in educational technologies. This brief highlights the key competencies and experiences relevant to both accessibility and building design systems for the EdTech domain.