United Arab Emirates
Driving brand reputation through world-class events and strategic stakeholder engagement. Brand strategist and event curator with extensive global experience delivering high-impact live and corporate events that connect audiences and elevate brands. Proven expertise in brand strategy, project and stakeholder management, experiential marketing, CX, and artist and media relations. Skilled in ideation, concept development, and strategic planning to create distinctive event experiences. Notable projects include the Majid Al Futtaim Global Leadership Summit, MAF Talks, COP28, WEF MENA, Abu Dhabi F1 Grand Prix After-Race Concerts, Yas Island Show Weekends, Dubai Music Week, Dubai Comedy Festival, UFC, Abu Dhabi Music and Art Festival, Red Bull Car Drift, and Creamfields Abu Dhabi. Adept at forging strategic relationships across public and private sectors. Master’s degree holder with certifications in Project Management, Events Management, and Occupational Health and Safety. Fluent in English and Arabic.
Lead on developing and implementing large-scale, complex corporate event experiences and programs, while seeking and developing sponsorship and partnership opportunities for targeted stakeholders
Lead on the events portfolio group wide. Head of the Centre of Excellence for Events. Brand strategist and CX focused marketer
Job functions and expertise includes: *Project Management *Operations Management *Client Relationship Management *Financial Management *Contract Management Major annual projects include: Dubai Music Week; a combination of exhibitions, music conferences and workshops curated by MIDEM, speakers panel featuring world renowned producers such as Quincy Jones, and a series of concerts on each night, including Selena Gomez, Will.I.Am, Timbaland, and Jason Derulo, Elie Goulding and 30 Seconds to Mars the following year. Other key events include: Dubai Classics, Mamma Mia the Musical, Cirque du Soleil, Peter Pan the Musical, Swan Lake Ballet, Lord of the Dance, Eid in Dubai Concerts, Rotana Layali Dubai Concerts, Swedish House Mafia World Tour, Julio Iglesias Live, Yanni Live, Red Bull Drift Finals, Glory Boxing, ONE Fighting Championship, WBC Boxing, Marcel Khalifeh, Elias Rahbani, George Wassouf and more.
Job functions and expertise include: *Project Management *Marketing, Promotion and Strategy *Financial Management *Client Relationship Management *Creative Concept and Development *Event and Logistics Management *Media Relations Major annual projects include: Yasalam F1 Post-Race concerts, the Yas Island Show Weekend Series, Creamfields Abu Dhabi, hosting majoer performing artists like Prince, Paul McCartney, Britney Spears, Kanye West, Metallica Snoop Dogg, David Guetta, Armin Van Buuren, Tiesto, Guns and Roses, 30 Seconds to Mars, Nelly Fertado, Jonas Brothers etc.
Job functions and expertise include: *Event Management and Execution *Stakeholder Relations *Marketing Major projects include the 6th Annual Abu Dhabi Music and Arts Festival featuring the Bolshoi Ballet, the Young Media Leaders program in conjuction with Twofour54 and universities across Abu Dhabi, along with Saison Francaise in partership with Alliance Francaise and the French Embassy featuring French tenor Roberto Alagna.
*Event Management: Directed event programs from fundraising dinners to special events to generate public and voter support for Members of the Parliament. *Stakeholder Relations: Managed relationships with external stakeholders and conducted regular meetings with groups such as the Canadian Cancer Society, Ministry of Health and the Canadian Chamber of Commerce. *Special Interest Groups: Organized and managed meetings with community leaders within Ontario; instrumental in the establishment of the Arab Canadian Chamber of Commerce.