Bastiaan Ellen

Commercial strategist partnering with PE firms and growth-stage companies to scale revenue across markets

London, England, United Kingdom

About

I help PE-backed companies and growth-stage businesses scale revenue across markets. Over three decades, I've built and led go-to-market strategies for companies ranging from early-stage ventures to multinational platforms including eBay and Hotels.com. My work spans customer acquisition economics, multi-market expansion, and business model design across consumer and business sectors in Europe and North America. Today, I work in two ways: Strategic advisory: I partner with private equity firms and their portfolio companies on commercial strategy, go-to-market design, and revenue acceleration. Recent work includes designing account-based marketing strategies for European B2B manufacturers, building lead generation systems for tech agencies, and architecting customer acquisition frameworks for e-commerce platforms. Founder: As CEO of Mr Hudson, I've built a luxury travel platform serving customers across the US, Europe, and Australia, designing a multi-revenue business model combining content, partnerships, and high-value travel services. I'm particularly effective at diagnosing why plausible growth strategies fail in practice and designing approaches grounded in customer economics and market reality.

Experience

  • Fractional CMO and Go-to-Market Strategist at The Growth Practice
    May 2022 - Present · 4 yrs 3 mos

    Strategic marketing and commercial leadership for startups and growth-stage companies across the US and Europe.

  • Co-Founder and CEO at Mr Hudson
    2021 - Present · 5 yrs 7 mos

    At Mr Hudson, we understand that true luxury lies in the freedom to explore the world exactly as you envision it. Our curated collection of exceptional properties and experiences speaks to those who seek refinement in every moment—whether discovering hidden gems in storied cities, unwinding at distinguished resorts, or sailing aboard tasteful vessels. We celebrate the sophisticated traveller who appreciates understated elegance and meaningful discovery.

  • Co-Founder and CEO at Curated
    Sep 2018 - Apr 2022 · 3 yrs 8 mos

    Curated helps busy entrepreneurs grow their business.

  • Co-founder and CMO at Beebench. Creative matching®
    May 2017 - Aug 2018 · 1 yr 4 mos

    An early-stage marketplace matching creative freelancers with the brands and agencies who need them.

  • Employer Branding Consultant at BBVA
    Oct 2016 - Jul 2017 · 10 mos