Poland
I am a globally minded E-Commerce Director and digital transformation enthusiast with over a decade of experience, including valuable expatriate experience in Poland. My global career journey in the e-commerce field has been marked by a relentless pursuit of excellence and an unwavering commitment to innovation. I've had the privilege of witnessing the transformative power of digital strategies on marketplaces and brand recognition on a global scale. Throughout my career, I've actively contributed to various digital transformation initiatives, both in Europe and Turkiye. My approach goes beyond technological advancements; it involves fostering a cultural shift within organizations to embrace digitalization fully. This holistic perspective has consistently yielded positive outcomes, helping businesses adapt to the digital era and thrive in international markets. My passion for optimizing product categories to ensure profitability and customer satisfaction in the digital landscape has led to the consistent growth and enhancement of the overall shopping experience. In the realm of business development, I've been fortunate to drive initiatives that promote growth, innovation, and market expansion. My role has involved identifying new opportunities, forming strategic partnerships, and staying ahead of industry trends. Collaborations with esteemed brands like LCW, Pull&Bear, Bershka, Yargıcı, M&S, İpekyol, and Twist have been instrumental in my journey. Each of these brands, known for their premium quality, iconic fashion, and global presence, has enriched my understanding of diverse markets and consumer behaviors. In addition to my global career, I've also been privileged to contribute to the success of Trendyol, a renowned e-commerce platform in Turkey. My time at Trendyol has given me valuable insights into the local market and has allowed me to harness the platform's strengths to drive growth and innovation. My expatriate experience in Poland has further enriched my global perspective and honed my ability to craft strategies that resonate across borders. As a result, I remain committed to leveraging my expertise and experiences to continue contributing to the future of e-commerce and digital transformation on a global scale, always with modesty and gratitude for the opportunities I've been given.
I was hired to build up and drive Eastern Europe onlinestores. I am responsible for both Lacoste and Gant Brands.We have 4 websites for Lacoste which are in Poland, Czech,Hungaria & Slovakia, and 1 website for Gant in Poland. *Lead operational and after-sales improvement projects to deliver measurable and timely results. *Develop and implement eCommerce strategy. *Actively participate in crafting the strategy forcontinuous improvement. *Identify and promote best practices in the organization. *Draw all customer journeys, connect journeys tocustomer indications of (dis-) satisfying experience, andcomparative analysis on root causes. *Responsible for end-to-end project management &business development activities, through akinon & 3rdparties *Managing marketing team and marketing budget overchannels. *Carrying P&L, sales & buying budget, sustainable webtraffic, and CTR responsibilities. *Analyzing sales reports and taking all necessarydecisions to achieve the sales budget
I was hired as a Category Executive to generate newprocesses for B brands, contribute their profitability,improve product range, negotiate for margings andconvince them to necessary operation tools. It helps me tolearn e-commerce industry from operational to marketingprocesses. After I accomplished my mission, I started tomanage A brands like LCW, Pull&Bear, Bershka, Yargıcı,M&S, İpekyol, Twist etc. *I manage, train and mentor my team, reviewingstatisctics and providing constructive feedback whichhas resulted in becoming one of the best performingteam in the company. *I successfully negotiate the best price, range andcommercial terms with partner brands. I dobenchmarking and follow the market competitors’actions in order to define customer demand.· *I have initiated and am currently leading project withmarketing department to combine key accountrequirements with marketing executions.
I was responsible for stores in Germany. My main task was cooperating with team in Germanyand Turkey, built good relationships and convinced them to rebuilt product range, generate private items for Germany and increase profitability. Assortment Planning • Due to planning analysis line plan preparation. • Determining type of products and needed pieces. • Working on store management with visual merchandising team. • IMU analysis with sourcing. • Size analysis. • Product clustering. • Entering of purchase order. • Store visits for analyzing product performances. Budgeting • Category analysis • Comparing LY datas and forecasting TY. In Season Management • Store visiting • Preparing weekly reports Category Sales&Stocks Report Store Sales Report Denim Analysis report Campaign Analysis Report Bestseller and Worstseller Report • MD Management • OTB&Flash Management
Mavi Jeans is a market leader fashion company especially indenim industry. Mavi has 5500 sales points in 35 countries. I washired as a Key Account Planning Assistant for increasing sales ofkey accounts and enhancing profitability. I was responsible for BOYNER, YKM and managing corporate e-com sales. * Sales Planning Management • Responsible for planning key accounts stores which is BOYNER, YKM,GENCALLAR, HUZUR,ÖZDİLEK,ÇETİNKAYA,PERON. • Determining the Boyner and Ykm store’s monthly targets by defining sales performances store by store. • Rarely store visits for analyze the sales performance of products • Weekly preparing reports about best sellers and worst sellers of stores for raising sales. • Follow-up stock covers of stores. • Analysis of store requirements. • Analysis Mavi versus other competitor brands. • Clustering • Product Planning * Corporate /Corporate E-com Sales • Managing the communication between dealers and the company • Follow-up of dealers’ all documentations in the company • Managing the Sales Order Meeting and managing of purchasing processes * Projects • Nos Sku’s Orders Replenishment Project * Automatic replenishment project to prevent the sales loss * Right product right placement * Right first allocation & right loss sizing • Reporting Systems • Entegrated Gizorder system for sales meetings.
• Responsible from Holland, Belgium, France, Fas, Tunusie • Marketing denim fabric • Managing the communication between dealers and the company