Netherlands
A creative leader and global connector based in China. With deep expertise, built over two decades in the personal care category, Bas has built a career on bridging worlds, East and West, R&D and business, creativity and commercial success. Bas has been instrumental in developing breakthrough solutions that span continents and cultures. His unique perspective, rooted in deep scientific rigor and commercial strategy empowers teams to think bolder, move faster and connect more meaningfully across markets. From shaping breakthrough products to leading cross-functional teams with vision and purpose, Bas brings a unique perspective on what it takes to drive growth in a fast-changing global market. Today, he inspires audiences to think beyond boundaries, blend science with imagination, and build bridges that create lasting impact.
Internship developing various concepts and products for children's playground equipment.