Bart van Praag

Chief Revenue Officer at Fexa | Ex-Workiva, SimScale & Circit | Scaling AI-Powered Facilities Intelligence & Enterprise CMMS for the Built World.

Raleigh-Durham-Chapel Hill Area

About

After 25 years of leading revenue for enterprise-grade platforms like Workiva, SimScale, and Circit, I’ve seen how "messy data" and rigid systems kill growth. I joined Fexa to bring that same level of enterprise rigor and reporting transparency to the facilities world, leveraging FexaAI to eliminate vendor friction and turn maintenance from a cost center into a strategic advantage. I believe that creativity to drive results is best harnessed through consistent execution. To transform an organization and drive sustainable ARR, you must operate within robustly designed and well-implemented frameworks. My mission is to ensure that while the "why" to change is clear, the "how" is empowered by people who understand exactly "what" to do and "when." By pairing Fexa’s hyper-flexible CMMS architecture with a culture of constant learning and framework-driven execution, we help multi-site operators (Retail, Grocery, Restaurant) outpace their competition. If you are looking to modernize your facility operations or discuss the future of AI in the built world, let’s connect.

Experience

  • Chief Revenue Officer at Fexa at Fexa
    Jan 2026 - Present · 7 mos

    As Chief Revenue Officer, I lead Fexa’s global Go-To-Market strategy, aligning Sales, Marketing, and Customer Success to deliver the world’s most flexible CMMS and facilities intelligence platform. My focus is on scaling our enterprise footprint and helping multi-site operators across Retail, Grocery, and Restaurant sectors transition from legacy, rigid software to AI-driven, proactive maintenance. Key Mandates: Scaling GTM Operations: Building a world-class revenue engine that prioritizes customer value and predictable growth. AI Leadership: Driving market adoption of FexaAI, automating the work order lifecycle and vendor performance. Market Transformation: Championing Fexa’s "Flex-First" philosophy to eliminate the hidden fees and operational friction typical of legacy providers.

  • Partner at WorkLink Services
    Apr 2022 - Present · 4 yrs 4 mos

    Management consulting firm focused on our clients' most critical issues and opportunities: go-to-market strategy, pricing, account based marketing, sales and organization alignment across all industries and geographies.

  • Chief Revenue Officer at Circit
    Jun 2024 - Dec 2025 · 1 yr 7 mos

  • Chief Revenue Officer at SimScale
    Jun 2023 - May 2024 · 1 yr

    Chief Revenue Officer | Driving Business Growth, Innovation & Strategic Partnerships 🔸 Transforming Go-to-Market into Revenue 🔸 Building High-Performance Commercial Teams 🔸 Global Market Expansion

  • General Manager EMEA at Workiva
    May 2019 - Jul 2023 · 4 yrs 3 mos

    • Head an EMEA Executive team of 5 to oversee Marketing, Sales, Inside Sales, Operations, Services, Customer Success, Support, HR, and Finance by defining a go-to-market strategy and growth plans based on geography and by-solution, growing new markets in DACH, Iberia, Nordics, France, and Italy and expanding business by 300% in 3.5 years • Devised, budgeted, and implemented a 3-year growth plan to scale the team from 40 to 500 personnel • Introduced a cloud-based infrastructure to support remote workflows and leverage subject matter expertise to collaborate with clients on best practices, workflow structures, and SAS solution adoption, achieving 97%+ customer retention • Revamped the commercial engine by investing in account-based marketing to devise packages of solutions and connecting business developers with sales representatives to build the sales funnel, escalating the revenue base by 600% in 3 years and garnering 65%+ in QoQ bookings • Evaluated commercial operations to identify strategic onboarding processes for remote workflows during the COVID-19 pandemic, hiring ~380 new team members over 3 years and establishing an infrastructure to support the sales representatives, leading to creating a go-to-market business case and securing $40M+ • Implemented systems, structures, and procedures to drive cross-collaboration efforts among 300-400 resources across the European territories and achieve OKRs • Focused on direct bookings to expand business on 60% of sales, resulting in heightening market contribution from 4% to 17% and partnership contribution from 8% to 27%, with a growth of 453% and 78%, respectively • Cultivate a partner network on an end-to-end platform to generate revenue, maximize partner profits, and incentivize new client referrals, establishing partnerships with PwC Germany, PwC UK, Deloitte, and Benelux and boosting the partnership win rate from 14% to 43% with an overall win rate growth from 14% to 31%