Netherlands
20+ years of (international) marketing experience; yet today…. Native Dutch speaker, plus French, English, German and Spanish. Founder of ridemeister.cc; offering exclusive cycling experiences connecting former cycling professionals with passionate amateurs cyclists.
www.ridemeister.cc
Consulting local and global brands on marketing, media, commerce and creative strategy; execution and implementing media and creative campaigns over ATL, digital, social and retail media channels. Heading a team of 20+ marketing, media and creative professionals. P&L responsible for the unit.
Interim assignment, leading the commercial partnerships and communications team. Securing the renewed partnership with Nederlandse Loterij and launching the Cycling Class NL talent program in collaboration with NOC*NSF and Team Visma Leaseabike. Supporting the restructure of the internal organization.
Responsible for the marketing and brand strategy of global entertainment brands Discovery, TLC, ID, Animal Planet, HGTV, Discovery Science and Food Network, and streaming service Discovery+ in the EMEA region. Securing a collaborative and enhancing way of working with regional marketing teams, facilitating local execution of the central marketing strategy. Heading a 25+ team with 10+ nationalities working over London, Amsterdam and Warsaw. Member of the global Leadership Team.
Responsible for the marketing and brand strategy of the Discovery Benelux brand portfolio - Discovery, TLC, ID and Eurosport. Responsible for marketing and brand strategy of the launch of local streaming service Dplay, later Discovery+ Heading the marketing, PR, digital and creative teams.
Heading the in-house creative team, responsible for creative brand development of the Discovery Benelux portfolio - Discovery, TLC, ID and Eurosport - including cross-channel brand identity, advertising campaigns, on-air promotions, digital marketing, brand partnerships, trade marketing and internal communications. Leading the transformation of the on-air team into a full-service in-house creative team covering the expertise for 360 marketing campaigns and content creation as part of an intensified digital and social media strategy.