The Randstad, Netherlands
With over 15 years of professional experience, I currently serve as Chief Commercial Officer at Intersport ISI, where I manage commercial, marketing, and digital operations across eight Balkan countries. My role focuses on overseeing owned and franchise models while driving strategic initiatives, including the preparation and due diligence for the successful sale of the business to Intersport Austria. My expertise spans rapid business growth, negotiation, and marketing. I am committed to leveraging my skills to optimize operations, increase profitability, and drive sustainable development. My work reflects a dedication to fostering innovative strategies and building inclusive, high-performing teams within dynamic and complex markets.
Managed commercial, marketing, and digital operations across 8 Balkan countries for owned and franchise models. Led the strategic preparation and commercial due diligence for the successful sale of the business to Intersport Austria.
Led strategy development and execution for Nike Direct’s multi-billion Euro priorities, focusing on marketplace transformation and digital optimisation. Managed a cross-functional teams of up to 300.
Directed the integration of digital and physical business units into a unified Go-To-Market program for the EMEA region, improving operational speed and agility. Optimized end-to-end processes and digital tools, resulting in a 25% reduction in time invested for business-critical meeting cycles.
Project for Kross, great polish company, leader of the market as Business Development Consultant. Project focusing on Category Management, Change Management and Mentoring.
Member of Decathlon Poland Managing Direction • Creating price and commercial policies • Adjusting the international product ranges to the local maket • Co-ordinating works of Polish Commercial Management Team with HQ • Preparing commercial operations • Supervising Marketing & PR Department • Representing the company in commercial relations • Coordination of the openings of the new subsidiaries in Central Europe • Preparing financial reports for CEO • Forecasting and monitoring economic indices • Preparing and controling budgets • Managing Staff
• Preparing global commercial policies for Road Bike Markets • Compiling offer and price lists for RB • Project implementation: Decathlon Ergonomic System • Monitoring and coordinating key Road Bike Markets (Italy, France, Spain, Belgium). • Weekly reporting to Decathlon Cycle Commercial Direction • Forecasting and managing stock levels • Preparing annual forecasting
• Negotiating with local suppliers • Selecting products for the Polish market • Stock management