Amsterdam, North Holland, Netherlands
I’m passionate about scaling organizations and driving commercial excellence. At Lepaya, a leading HR‑tech corporate upskilling platform, I joined as the first commercial hire and played a key role in building and leading high-performing sales teams. I developed a strong partner ecosystem and helped guide the company from employee #7 to a 300+ person scale-up. During this journey, Lepaya secured $80M in total funding and strengthened its market position — including through the acquisition of Krauthammer, which significantly expanded its corporate training footprint. After Lepaya, I served as Chief Revenue Officer at 10x, where I led the commercial strategy for a platform designed to match high-growth companies with top-tier fractional executives. I focused on refining ICP targeting, scaling revenue operations, and leveraging AI-driven matching to deliver measurable results for clients. Today, as Client Director at Relevance Learning, I work with organizations to build future-proof capabilities through personalized, scalable learning solutions. My mission is to help companies develop the skills their teams need to perform, grow, and stay competitive in an ever-changing environment.
At Relevance Learning, I partner with organizations to develop future-ready skills through tailored, scalable learning solutions. My focus is on understanding strategic capability gaps, translating them into impactful learning journeys, and ensuring measurable performance outcomes. I’m passionate about helping teams grow, adapt, and excel in a rapidly changing business landscape.
Driving commercial growth at 10x by scaling revenue operations, refining go-to-market strategies, and expanding our ecosystem of fractional leaders. Leading sales, marketing, and partnerships to connect top-tier fractional executives with high-growth companies. Focused on optimizing the sales funnel, enhancing ICP targeting, and leveraging AI-driven matching to drive measurable impact. Key KPIs include revenue growth and pipeline expansion
Developed a comprehensive HR partnership ecosystem from the ground up, establishing a PRM in Salesforce and collaborating with the CCO to define alliance strategies. Implemented a referral program and tracked key KPIs, including partner-generated pipeline and revenue
Built an SDR organization of 25 people from the ground up, overseeing five specialized teams across Enterprise, Netherlands, DACH, Nordics, and UK&I. Led SDR Team Leads for regional teams and directly managed ICs in Enterprise. Key achievements include a 6x increase in quarterly SDR-generated revenue within 18 months, establishing CRM processes and dashboards in HubSpot and Salesforce, developing a multi-channel client approach, and launching a Sales Academy. KPIs included SDR-generated revenue, pipeline, and booked intro meetings
Akteos Netherlands, based in Amsterdam since 2013, provides training, coaching and consultancy for companies that operate internationally. The focus is on recognising cultural differences (inter-cultural communication management training). Akteos' consultants are specialists in their field, and deliver training courses worldwide. I worked as a Business Development Manager at Akteos Netherlands. In this position I was responsible for: Sales, Account Management, Market Research, Market Positioning, Acquisition, Competition Analysis, Marketing, Coordination of Intercultural trainings and the Recruitment of Consultants.