Berlin, Berlin, Germany
Part of the arc.studio team, developing and managing innovative podcast formats in collaboration with top creators, artists, and media partners. Driving creative concepts from strategy to production to shape the next generation of podcasts. ◻️ Strategic development and management of the existing podcast portfolio ◻️ Creative concept development and co-creation of new podcast formats with hosts and creators ◻️ Identification and onboarding of new talents and formats aligned with arc.studio’s vision ◻️ Coordination and supervision of productions, PR events, and live appearances ◻️ Integration of podcasts into broader media and marketing strategies ◻️ Collaboration with marketing, production, and creator teams to ensure brand consistency ◻️ Continuous trend monitoring and innovation in podcast storytelling and audience engagement
Part of the Ariola/Hansa Marketing team, driving social-first music campaigns from strategy to execution in close collaboration with A&R, Marketing, and artist teams ◻️ Development of social-first campaigns tailored to platforms, audiences, and timing in close collaboration with Marketing, A&R, and artist teams ◻️ Co-creation of campaign vision, visuals, and artist CI ◻️ Content strategy (short & long form), planning, and production oversight ◻️ Management of social media & YouTube presence, incl. ads and posting schedules ◻️ Paid media planning and push-release coordination ◻️ Creative concepts for OOH and direct-to-fan campaigns ◻️ Trend monitoring and integration of new tools ◻️ Campaign reporting, performance analysis, and strategy refinement
Managing the overall strategy, image, and positioning of Sony Music brands "Songpoeten" and "It's Out!" as part of BOLD Collective. Key responsibilities include: ◽️ Ensuring brand consistency across all platforms and media channels ◽️ Conceptualizing and creating innovative content formats tailored to different audiences and platforms. ◽️ Strategizing and scheduling content releases to maximize engagement and reach ◽️ Producing diverse content pieces such as podcasts, acoustic sessions, live recordings, and TikTok formats ◽️ Overseeing the entire content creation process, including scripting, recording, editing, and publishing. ◽️ Organizing and directing both in-house staff and freelance professionals ◽️ Ensuring seamless communication and collaboration between all parties involved in content creation and brand management ◽️ Crafting strategies to enhance brand visibility and audience engagement ◽️ Implementing growth initiatives to expand brand reach and influence ◽️ Conducting data analysis for success measurement and performance optimization ◽️ Creating and monitoring advertising campaigns and managing budgets effectively
Freelance Graphic Designer & Video Editor for Universal Music owned and operated media brands ◽️ Content production for Universal Music owned and operated media brands ◽️ Design, graphics, video editing & motion design across all touchpoints (YouTube, Instagram, TikTok, Snapchat) ◽️ Brands include: Digster Pop, Digster Pop Stories, 24/7, Ich Find Schlager Toll ◽️ Graphic design of artworks for Universal Music artists (e.g. Alexander Eder)
Student assistant for Digital & Social Media Marketing. Consumer Development at Marketing Labs. ◽️ Research, development, conception and production (design, graphics, editing and publication) of creative content in Adobe Photoshop, Premiere and After Effects for "Digster Pop" on Instagram, Snapchat, TikTok and YouTube ◽️ Editorial support and strategic development of the social media channels of "Digster Pop" ◽️ Development, conception and implementation of digital marketing campaigns for playlists of the "Digster" and "Digster Pop" brands ◽️ Conception (design and graphics) and implementation of the logo for the TikTok show "24/7" ◽️ Reporting and regular performance analyses of the social media channels ◽️ Competitor analyses and market observations ◽️ Solution-oriented handling of viewer inquiries (community management)
Student assistant in Strategy and Distribution at SWR.Online ◽️ Community Management ◽️ Social Media Management ◽️ Research and evaluation ◽️ Creation of presentations and guidelines ◽️ Assistance with support requests for external platforms ◽️ Content creation for various social media accounts of SWR (YouTube, Facebook, Instagram, Twitter, Snapchat) ◽️ Packaging and planning of videos for several YouTube channels ◽️ Social media support for the accounts of the program "Verstehen Sie Spaß?" including support during airtime