Amsterdam, North Holland, Netherlands
Commercial Growth Executive with 20+ years of international leadership experience across Coatings, FMCG, Retail and Technology. Proven track record in driving profitable growth, leading omnichannel transformation and creating customer value across EMEA markets. Expertise spans commercial strategy, revenue growth, customer experience, ecommerce, digital transformation, distribution and data-driven decision making. Experienced across B2B, B2C, D2C and B2B2C business models, helping organisations accelerate growth, improve customer engagement and unlock new revenue opportunities. Combines strategic vision with hands-on execution, leading complex transformation programmes and building high-performing teams in international matrix organisations. Strong stakeholder manager with a track record of aligning commercial, marketing, digital, technology and operational functions around common business objectives. Known for delivering sustainable business results through a combination of commercial acumen, customer-centricity, operational excellence and people leadership. Passionate about growth, innovation and developing teams while creating long-term value for customers, organisations and society. Purpose-driven and actively engaged in health and societal initiatives.
Leading Omnichannel & Digital for Architectural Coatings in EMEA (+/- 40 fte direct, > 20 Markets, > 200 websites, > €150MM sales, > €1B influenced sales, double digit growth). Driving performance through multicultural scaled team: - eCommerce (DtC, B2B, Big Box Retail, Pureplay & Marketplaces) - Performance Marketing (Always On & CRM) - Digital Transformation - Customer Experience - Content - Technology (AI, Selfservice, Salesforce Marketingcloud & Salesforce Datacloud) - Omnichannel innovation & new business concepts
High tech laboratory empowers producers to transition to sustainable product formulations. Active in Personal Care, Home Care, Coatings & Agri. Business activities: R&D services & Chemical SaaS (scale-up PrediApps subscription model: AI, Science Based & Chemical Modelling). Role encompasses long-term value creation and safeguarding the overall strategic direction of the company.
Driving eCom performance & transformation in Benelux, Germany, Austria & Switzerland for grains, snacks and beverages. Active in eB2B2C (eGrocery / QuickCommerce / Marketplaces), eB2B (eAwayfromHome / Foodservice / Foodretail B2B) and D2C (Unwasted). Joint value creation through extended reach, search, retail media networks, loyalty, subscriptions, online only promo/activations, pricing, check-outs/payments and portfolio. Lead for outsourced tech and data teams (Poland, India and Mexico). Active member Market Unit LT Netherlands & European eCom LT. P&L responsible.
Driving eCom performance in Benelux for grains and snacks. Powered by highly talented people and cutting edge brandportfolios. Active in eGrocery, Marketplaces, Quick Commerce, Marketplaces & DtC (Unwasted). P&L responsible
Flora Food Group (KKR company, former Unilever Spreads division) was founded in 2018 and hosts leading global and local brands like Violife, Becel, Rama, Flora, Blueband, ProActiv, Zeeuws meisje and Stork. Flora Food Group is on an exciting journey to separate from Unilever and transform margarines, fats and oil categories into 100% plant based, palmoil-free and plastic-free packaged products. Products are sold primarily to consumers, distributors and professional chefs/bakers. In my role I deliver and co-execute the global commercial digital transformation strategy. This encompasses platform/data configuration & implementation, hiring top talent, eCommerce (B2B/D2C), global performance marketing, CRM and digital capability building.
Assignments: - overall development and deployment of eCom performance for Jumbo.com (D2C & eB2B) (frequency & monetary: average order value (AOV), margin, sales, leading 3 teams) - webshop management through online assortment/category management. Product content & online promotions on Private Labels and a-brands - grow 'add to basket' (AOV) through search, assortiment, freshness guarantee (badges), virtual bundling, substitute offering, local personalised promotions, combined packaging, personalised 'lists' (favourites/recipes/always buy), easy check-out/payments and tagging - optimize 'margin' through ranking, (sponsored) on-site search and navigation - lead for eCom strategy & platform/data innovation: 1. platform partnerships on content & commerce, 2. platform monetisation, 3. Jumbo.com as a marketplace, 4. define UX/technical roadmap and requirements for eCommerce D2C growth - chairman ecom operations weekly Results: - growth average order value, margin improvement, NPS optimisation, monetisation proposition innovations, assortiment rationalisation B2C, assortiment extension B2B and sales growth