Bart Goetzee

CEO VELUX Commercial

Hüllhorst, North Rhine-Westphalia, Germany

About

As a seasoned CEO, President, and Executive Director with extensive international experience across Europe, Asia (including five years in China), and North America (including four years in the USA), I am a results-driven leader with a strong track record of growing profitable B2B(2C) sales, EBIT, and cash flow. I have successfully integrated acquired companies and built new businesses in emerging markets, drawing on my strengths in strategic thinking, integrity, perseverance, and customer-centric leadership. Known for exceptional communication and relationship-building skills, I work effectively with employees, customers, shareholders, and suppliers. My leadership has been shaped by years of hands-on experience, and I thrive in challenging environments where I can inspire and empower teams to perform at their highest level.

Experience

  • CEO - VELUX Commercial at VELUX Commercial
    Sep 2023 - Present · 2 yrs 10 mos

    VELUX Commercial is a division of the VELUX Group, established in 2019, and brings together the former JET Gruppe, Wasco, Vitral and the global VELUX Modular Skylights organizations. Operating across 21 countries, the division supports building professionals throughout the entire process—from specification to delivery and maintenance of daylight and ventilation solutions. The VELUX Commercial product range spans from high-end bespoke glazing solutions for prestigious architectural projects to domes and continuous rooflights for industrial, agricultural and warehouse buildings Learn more about VELUX Commercial here: https://commercial.velux.com/

  • CEO - Sectional Doors and Components (SDC) at ASSA ABLOY Group
    Jan 2019 - Sep 2023 · 4 yrs 9 mos

    SDC is a division of Swedish multi-national ASSA ABLOY and sources, produces and sells doors and parts for commercial, industrial and residential applications. SDC, created by merging multiple acquisitions, is a global business with 21 locations in North America, Europe and Asia serving a global customer base of 1500 customers in 50 countries. SDC sells their products under brands like Crawford, Normstahl, FlexiForce and IDD Parts.

  • CEO - FlexiForce Group at FlexiForce
    Jan 2015 - Jan 2019 · 4 yrs 1 mo

    FlexiForce Group is a business unit of Swedish multi-national ASSA ABLOY and sources, produces and sells components for commercial, industrial and residential applications. FlexiForce is a global business with 15 locations in Europe, North America and Asia. www.flexiforce.com

  • Head of Sustainability - Circular Economy - Philips Group at Philips
    Jul 2013 - Dec 2014 · 1 yr 6 mos

    Leading, developing and implementing Philips’ corporate sustainability program and strategy with a focus on Circular Economy thought leadership.

  • Global Marketing Director Controls, Systems & Services at Philips Lighting
    Jan 2010 - Jun 2013 · 3 yrs 6 mos

    Globally responsible for product and system management, market introductions of new solutions and upstream marketing for outdoor control systems. Steered global development (located in China, India, USA and the Netherlands) and industrialization of outdoor products and systems.