Vence, Provence-Alpes-Côte d'Azur, France
Chief Commercial Officer | CRO | Growth Leader | Board-Level Executive With over 25 years of executive leadership experience, I specialize in driving revenue growth, market expansion, and commercial transformation across B2B and B2B2C markets in EMEA. As a results-driven leader, I have successfully led sales, marketing, customer experience, and product development functions for businesses exceeding €300M in annual revenue, contributing significantly to top-line growth and EBITDA improvement. 🔹 Key Strengths & Achievements: ✔ Revenue Growth & Commercial Strategy – Led sales, marketing, and product teams to drive revenue growth and improve profitability. ✔ Market Expansion & Business Development – Spearheaded go-to-market strategies, distributor expansions, and cross-selling initiatives that unlocked €50M+ in new revenue. ✔ M&A & Commercial Integration – Led a €200M commercial integration of a major acquisition, aligning sales, marketing, and product strategies across EMEA. ✔ Customer-Centric Transformation – Strengthened customer experience and engagement, ensuring a data-driven, value-based sales approach. ✔ Executive Leadership & Cross-Functional Team Management – Managed multi-site, multi-cultural teams, fostering a high-performance commercial organization. ✔ Stakeholder & Board Engagement – Worked closely with CEOs, board, and private equity stakeholders to align commercial strategies with corporate growth objectives. I thrive in growth environments, leading commercial transformations and executing revenue acceleration strategies. Let’s connect to explore how I can help your organization achieve its next level of success. 📩 Email: [email protected] | 🌍 Location: Greater Nice Area, France 🔗 LinkedIn: www.linkedin.com/in/bart-maris
Led the EMEA region (€267M revenue) within a €1.14B global company, overseeing sales, marketing, customer service, product development, and product engineering. Spearheaded commercial growth, strategic market expansion, and brand positioning to drive profitability and long-term success. Key Achievements: 🔹 Revenue Growth: Delivered €50M in additional EMEA revenue through strategic expansion, portfolio optimization, and commercial excellence. 🔹 Acquisition Integration: Successfully integrated the €200M John Guest acquisition, achieving market share growth across plumbing & heating, food & beverage, telecom, and leisure industries. 🔹 Omni-Channel Strategy: Expanded UK distribution coverage to 97%, launching an award-winning omnichannel marketing approach that strengthened brand positioning. 🔹 Commercial HVAC Leadership: Established RWC as a brand in commercial HVAC, building a specification sales team and launching an award-winning "Commercial HVAC Product of the Year". Reporting directly to the CEO of EMEA, played a key role in commercial strategy development, M&A preparation and integration, and digital transformation, while leading a multi-cultural senior management team of sales, marketing, and product executives.
Provided management services and business development services to companies in the HVAC, building technology, and industrial sectors, including Henrad, Vasco, and Sanutal. Led strategic projects focused on growth acceleration, operational efficiency, and market expansion. Key Contributions: 🔹 Business Development: Supported clients in expanding into new markets and optimizing commercial strategies to drive profitable growth. 🔹 Strategic Consulting: Advised executive teams on sales transformation, market positioning, and operational restructuring. 🔹 Interim Management: Took on leadership roles to streamline operations, enhance sales performance, and develop go-to-market strategies. Leveraged deep industry expertise, strategic vision, and hands-on leadership to help companies improve profitability, optimize commercial performance, and scale their business operations across EMEA.
Led the European sales organization within a €320M EMEA business, managing 200+ employees, including 7 Country Sales Managers, a Key Account Management team, and a Sales Excellence team. Spearheaded sales transformation, cross-selling optimization, and commercial growth strategies across multiple regions and product lines. Key Achievements: 🔹 Sales Transformation: Restructured sales operations from 20 production sites into 7 geographical sales organizations, streamlining processes and enhancing efficiency. 🔹 Revenue & Market Share Growth: Implemented a profitable sales growth strategy, increasing revenue through cross-selling and regional expansion. 🔹 Key Account Strategy: Developed and executed commercial strategies to grow strategic key accounts, improve market share, and drive business development across diverse sales channels. 🔹 Go-to-Market Optimization: Defined sales targets, regional incentive programs, and market penetration strategies to maximize commercial impact. 🔹 One Watts Commercial Approach: Standardized sales operations across Europe by deploying Salesforce CRM, sales pipeline management, customer satisfaction measurement, European pricing structures, and a training academy. 🔹 Demand Generation: Launched a specification sales approach, leveraging consultative selling to boost demand and enhance customer engagement. Played a pivotal role in transitioning Watts’ European sales organization towards a unified, high-performance commercial structure, positioning the company for long-term profitable growth and market leadership.
Led the Continental European operations for Stelrad Radiator Group, overseeing €85M in revenue and managing three production plants in Belgium and the Netherlands. Held full P&L and operational responsibility, driving strategic transformation, operational efficiency, and market expansion in a highly competitive heating solutions sector. Key Achievements: 🔹 Industrial Footprint Optimization: Successfully consolidated multiple production plants into a single factory, enhancing cost efficiency and operational effectiveness. 🔹 Lean & Operational Excellence: Improved SQDC (Safety, Quality, Delivery, Cost) metrics by implementing world-class safety practices and Lean Six Sigma methodologies. 🔹 Product Portfolio & Supply Chain Optimization: Restructured the product range, reducing lead times and working capital, while increasing product availability, customer satisfaction, and overall contribution margin. 🔹 Sales & Market Share Growth: Expanded market share in declining markets through a data-driven sales strategy, leveraging CRM tools to steer a high-performance project sales pipeline. Successfully led a business transformation, aligning manufacturing efficiency, product innovation, and commercial execution to drive sustainable growth and profitability across the European region.