Dublin, County Dublin, Ireland
As an Account Strategist at Google, I consult with clients to identify strategic opportunities and drive business growth. My approach goes beyond traditional account management; I partner with businesses to diagnose complex challenges and deliver data-driven solutions that result in measurable value. Through leading by example with openness, respect, curiosity, and kindness, I aim to unlock people's potential and help them achieve greatness. I am known for active listening, asking the right questions, showcasing empathy and compassion, and building lasting relationships. As a bilingual individual fluent in both Turkish and English, I am able to bridge cultural divides and effectively communicate with diverse groups of people.
• Executed 10+ analytical consulting projects and presented data-driven insights and strategies to senior executives and clients, driving business development initiatives. • Spearheaded the development and management of two advanced analytical products across 5+ countries, optimizing credit risk, pricing, and product strategies, resulting in 10-15% time savings per client, impacting over 30 major financial institutions. • Led 5+ workshops and training sessions, upskilling 50+ client team members on leveraging advanced analytics, improving credit risk management efficiency by 25%. • Delivered 20+ data analyses using clients’ portfolio and Mastercard transactional data, leading to the acquisition of new agreements valued at €10M+ and expanding client relationships. • Collaborated with cross-functional teams to tailor predictive models and analytical tools, enhancing decision-making processes and delivering custom solutions, resulting in a 20% improvement in model accuracy. • Played a key role in developing embedded finance strategies for clients, increasing digital payment adoption by 40% and introducing customized solutions for platforms with 5M+ users. • Enhanced data mining tools, improving analytical insights into consumer behavior, driving targeted marketing campaigns, and increasing client ROI by 20%. • Contributed to the design and execution of Buy Now, Pay Later (BNPL) strategies, integrating risk models for customer segmentation, leading to a 30% increase in BNPL adoption in a developing market.
- Worked with clients in the financial services industry to develop customized analytics solutions that addressed their specific business challenges. - Developed and delivered advanced analytics solutions, including predictive models, segmentation, optimization, and other analytical techniques, resulting in measurable business value for clients. - Analyzed large and complex data sets to identify trends, patterns, and insights that drove business value. - Provided thought leadership and subject matter expertise to clients and internal teams on analytics and data science best practices. - Partnered with internal teams, including sales, product, and technology, to ensure successful delivery of analytics solutions. - Stayed up-to-date with the latest trends and technologies in analytics and data science, and applied them to deliver innovative solutions to clients. Key Achievements: Successfully delivered customized analytics solutions to multiple clients, resulting in increased revenue, improved customer satisfaction, and reduced costs. Skills Utilized: Strong analytical skills and experience working with large and complex data sets. Proficiency in statistical modeling, data mining, and machine learning techniques. Excellent communication skills and ability to work collaboratively with clients and internal teams. Familiarity with data visualization tools such as Tableau. Experience with programming languages such as Python, R, and SQL. Ability to manage multiple projects and prioritize competing demands.
- Conducted daily analysis using Tableau and Excel to better understand consumer behavior and enhance user acquisition and retention. - Defined consumer segmentation and optimized marketing and communication tactics by continually designing and testing alternative plans of action and evaluating outcomes. - Tracked KPI’s regulary and reported weekly & MTD analysis - Assisted to govern the advertisement & marketing budget of Getir
- Co-led business development activities of new launched cities - Analyzed product portfolios and optimized transfers accordingly
Digimetri is a Google partner company which deals with Search Engine Optimization, Performance Marketing, Web Analytics, Data Analytics, Website Optimization, App Store Optimization and Social Media Marketing, and Content Marketing. - Prepared responsive & expanded text ads for global companies such as SNI - Managed digital marketing operations (Google Ads campaign setup and optimization, audience strategy, creative briefing) for brands in different industries such as automotive and SaaS. - Worked closely with clients' directors and account managers to build key messages for each area and region. - Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Conducted C-level relationships with suppliers, guiding development and launch of joint initiatives. - Elaborated and developed joint partner business plans to help suppliers achieve sustainable growth. - Analyzed trends and incremental turnover results of new suppliers.