St Louis, Missouri, United States
A highly creative, innovative, solution-focused Marketing Executive with a global mindset and collaborative management style. Specialist in Integrated Marketing Communications, Global Branding, Strategic Planning, New Product Development, Advertising, Public Relations, Sales Promotion, Corporate Communications, Channel Marketing, Sports Marketing, Ethnic Marketing, Entertainment Marketing, KIDS Marketing, Digital Photography, Concept Development, Account Management, Event Marketing, Sales Training, Media, Social Media, and Tradeshows. Concentrated expertise in consumer packaged goods (CPG), including 20+ years experience in beverage marketing (Beer, wine, bottled waters, PSDs, and carbonated beverages), and foodservice. I offer extensive experience in leading and managing Fortune 500 clients, introuducing new products, influencing consumers and key decision makers, consistenly delivering results, and maximizing clients' ROI through integrated marketing campaigns, B2B & B2C communications, advertising, promotional programs, events, and PR overlays. INDUSTRY EXPERIENCE: Agriculture, Automotive, Consumer Packaged Goods, Food & Beverage, Defense, Energy, Financial, Healthcare, HVAC, Manufacturing, Retail, Pet Food, and Telecommunications. CLIENT LIST: A.G. Edwards Anheuser-Busch Cos. Anheuser-Busch Subsidiaries (A-B Recycling, Busch Entertainment, Campbell Taggart) Barnes-Jewish Hospital Blue Cross Blue Shield (of MO) Brown Shoe Co. CB Commercial / Coldwell Banker ConAgra Foods Edward Jones Emerson Electric Eveready Battery Honda of America Kellwood Kraft Canada Kraft Food Service (includes Nabsico) McDonalds Corporation Miller Brewing Co. Monsanto Nestle Peabody Coal Purina Mills Ralston Purina SOLAE (formerly Protein Technologies) Soutwestern Bell Telephone Vision Council of America And more Specialties: International Marketing; Corporate Communications; Brand Strategy; Product Development; New Product Launches; Public Relations; Advertising; Sales Promotion; Partnership Marketing / Strategic Alliances; Event Marketing; KIDS Marketing; Ethnic Marketing; Entertainment Marketing; Corporate Relations; Cause Marketing; Sales; Research; Customer Relations; Presentations; Concept Develpment; Creative Services; Graphic Design; Digital Photography; Training; Account Management; and Project Management.
Providing integrated marketing communications, strategic planning, branding, consulting, concept development, and other related services to various companies and professional organizations.
Serving on Board of Directors for non profit pre school and day care, specializing in modern research-based creative curriculum methods, Montessori techniques, and Montessori materials. Providing creative enrichment to enhance and maximze educational and personal development.
(Seasonal position during tax season only)
Recruited and organized a network of highly-skilled volunteers, assessed their capabilities, and matched them to various marketing roles to deliver on The St. Patrick Center's local and national business objectives.
Temp assignment Conducted research interviews with Farmers in collaboration with Monsanto and Dow Agrisciences, promoting proposed new SmartStax and Roundup Ready (RR) products. Gathered and compiled data regarding usage of corn hybrids, seed traits, glyphosates, insecticides and competitive products. Assessed pricing structure perceptions among heads of farming operations, regarding specific brands.