New York, New York, United States
SENIOR EDITOR • WRITER • PRINT & DIGITAL JOURNALIST • CONTENT PRODUCER • IDEA GENERATOR • CREATIVE COMMUNICATIONS STRATEGIST • ADJUNCT PROFESSOR I have proven expertise in conceptualizing and crafting material for print publications and digital media. My experience spans all aspects of the storytelling process — from pitching ideas and editing for readership and readability ... to accurately reporting and meticulously writing well-constructed features. I have covered everything from wellness, health, education, and child development to pop culture, politics, and — of course — parenting. By working with edit, photo, video, and design teams to produce must-read and click-worthy content across platforms, I have been able to share empowering stories and helpful information through features, franchises, daily posts, and service pieces. My knowledge of music, art, travel, fashion, and literature adds depth to my professional work and allows me to create, assign, and edit material across multiple genres.
Content creator with more than a decade of experience editing, writing, and managing lifestyle, entertainment, health, wellness, education, parenting, and culture content for print and digital publication. Cover and respond to breaking news as it relates to an outlet’s audience. 2018 to Present: Work includes writing for The Bump, TIME special issues, Wirecutter, Romper, Care.com, Healthline Parenthood, and Bravo's Personal Space. Freelance editing for TV Guide Magazine. 2010 to 2013: Regularly wrote fitness, diet, lifestyle, and other features for national publications, including InTouch Weekly, OK! magazine (and its special issues), and Wetpaint Moms (wetpaint.com/moms). 2010: Wrote and reported travel, diet, and other stories and slideshows for Nickelodeon Web site parentsconnect.com (now NickMom.com).
Developed ideas for articles, slideshows, series, and videos; assigned and organized content — from politics (specifically relating to women, moms, and families) to pop culture — for the news and entertainment verticals. Used metrics and SEO to curate and edit headlines and approve post direction pitched by writers and freelancers. Analyzed Spike, Google Analytics, and other tools to measure audience engagement and make informed decisions. Managed post distribution, budget, and attendance for a team of in-house, remote, and freelance writers and editors. Worked in the CMS to edit, and occasionally write, content to be posted in the form of articles and slideshows. Communicated with the social media team; used SocialFlow to ensure content distribution across platforms.
Worked with the edit, photo, and design teams to pitch, assign, and generate stories for print and digital content. Part of the group working on PEOPLE franchises and special projects, including the annual Half Their Size issue. Focused on fitness, health, body image, and overall wellness trends both within and outside the celebrity arena. Edited, and occasionally wrote, stories within the body, baby, and select human interest sections of the magazine. Worked in the CMS tool and WordPress to write, edit, and publish related and unrelated content on PEOPLE.com. Coordinated story implementation with publicists and talent. Conducted interviews as needed.
Managed the editorial direction — including the writing, editing, and gathering of information — of the weekly OMG section that highlights the must-read moments in celebrity and pop culture. Wrote, reported and edited weekly body news features that include celebrity fitness, diet, and plastic surgery trends.