Barbara Crompton

Trusted Advisor to the C-Suite | Chief of Staff | Sales Operations & Enablement | GTM & SaaS Transformation Leader

Stafford, Virginia, United States

About

I am a seasoned go-to-market and operations leader with 25+ years of experience driving growth and transformation in the technology industry. My career spans sales, revenue operations, enablement, strategic partnerships, field marketing, business development, and Chief of Staff leadership — a breadth of experience that enables me to approach challenges from multiple angles and connect strategy with execution. I am recognized for delivering results by aligning vision with execution, leading cross-functional initiatives, and enabling large-scale transformation. Career highlights include directing global sales operations for an $800M business, designing and scaling enablement programs that reduced seller ramp time by 50% and improved quota attainment, spearheading strategic work streams that enabled a SaaS transformation with 90%+ customer migration in under 12 months, and serving as Chief of Staff to the CRO during a $3B+ private equity transaction. Beyond my corporate career, I proudly served six years in the United States Marine Corps, where I developed the discipline, resilience, and leadership principles that continue to guide my approach today. I thrive in roles where I can bridge strategy and execution, collaborate across the C-suite, and build programs that enable organizations to grow, transform, and scale.

Experience

  • Chief of Staff to Global Sales and Marketing at Cvent
    Jan 2026 - Present · 7 mos

  • Infoblox (7 yrs 7 mos)
    • VP of Sales Ops, Enablement; Chief of Staff to EVP WW Field Operations and CRO
      Aug 2018 - Feb 2025 · 6 yrs 7 mos

    • Sr. Director Global Enablement
      Aug 2017 - Aug 2018 · 1 yr 1 mo

  • CA Technologies (9 yrs 3 mos)
    • Global Partner & Digital Sales Enablement
      Jun 2016 - Aug 2017 · 1 yr 3 mos

    • Sr. Director- CA TechPartner Program
      Nov 2013 - Jun 2016 · 2 yrs 8 mos

      Responsible for leading the team that builds the overall vision, strategy and program framework for CA's TechPartner ecosystem. The TechPartner program helps provide the necessary developer tools, support resources and go to market activities for technology partners, ISVs and service providers to integrate with CA software.

    • Business Development Cloud Solutions
      Mar 2010 - Nov 2013 · 3 yrs 9 mos

      Responsible for building the AppLogic Cloud partner ecosystem and developing the strategy for the AppLogic partner program. Build and maintain strategic cloud platform alliances with key technology partners and orchestrate key inbound reseller agreements with target ISV's to enhance the value of the AppLogic cloud platfrom. Help build sales enablement materials and content for the CA AppLogic cloud product

  • CA (7 yrs 10 mos)
    • Director of Market Development
      Jun 2007 - Mar 2008 · 10 mos

      Responsible for creating business development programs that enabled joint solution offerings to be built with key technology partners. Managed healthcare alliances with software vendors such as CareFX (Now Harris Healthcare), Sentillion(Acquired by MSFT). Handled market development operations and built Salesforce.com reports and dashboards for entire business unit. Provided executive level board reports and presentations.

    • Director of WW Sales Operations
      Apr 2004 - May 2007 · 3 yrs 2 mos

    • Director, Consumer Sales and Marketing Operations
      Mar 2003 - Apr 2004 · 1 yr 2 mos

  • District Manager at Manpower
    Jun 1995 - Oct 1997 · 2 yrs 5 mos