Washington DC-Baltimore Area
As a retired, award-winning marketer who is a natural problem-solver and powerful storyteller, I seek and implement pragmatic solutions, connections with customers and effective results. At the heart of all my projects is the advocacy ecosystem that support marketing, sales, customer support and product management. Detailed project management skills have led to exceptional customer engagement results. Turning attributes into compelling content is a specialized skill I have honed to drive and showcase measurable impacts. My marketing strategies use the best creative tactics and that’s where my exceptional creative, communication, analytical and demand-generation skills come into play. Product and service development has enhanced sales and marketing team workflows. It’s my knack for building coalitions with product, sales and marketing teams as well as with influencers and partners that helps deliver content, references and drives increased revenue. From building the infrastructure and tools from scratch for enterprises or as a product to leveraging and implementing "out of the box" tools to scale with growth, advocacy provides a scalable, repeatable, and sustainable system that will help differentiate your brand. As a strategic thinker who can “get it done,” I'm a team leader who can identify and implement improvements for sales and marketing programs, improve organic SEO and deliver third-party validation of a company’s value propositions. By propelling customer content, references and referrals, I’ve enabled deeper and stronger relationships between customers and organizations for increased renewal rates, quicker close rates and identification of a customer’s true life time value to an organization. My areas of expertise include: · Advocate Marketing · Content Marketing · Branding · Customer Reference Marketing · Marketing Automation · Demand Generation · Event Marketing · Sales Enablement · Social Media Core Technical Skills: Applications: TechValidate, Marketo, Act-On, SharePoint, Adobe Creative Suite, Constant Contact, Quark, Microsoft Office Suite, Go-To Meeting, WebEx, Adobe Pro, Business Wire, HubSpot, Influitive AdvocateHub, Upland ReferenceView, WordPress, Teams, and many others Databases: SFDC, SalesLogix, D365 Industry Knowledge: Advocacy, Information Technology, Security, Environmental, Health and Safety, Safety Management, Automotive, Chemical, Aerospace, Energy, Oil & Gas, Power & Utility, Finance, Manufacturing, Maritime, Risk Management and Supply Chain
Serving as a volunteer board member for senior leadership regarding topics concerning village movement and community support for seniors to feel supported and stay in their homes.
Serving as a volunteer board member for senior leadership regarding topics concerning villages and community support for seniors to feel supported and stay in their homes.
As the volunteer board webmaster, I have produced the newsletters, created the website, developed emails, recruited sponsorships, and more for the local chapter 5358 members and help communicate the great works AARP is doing for seniors.
Volunteer Board member supporting efforts to build village movement and helping neighbors to age in place at home happily and safely.
Author of the new book published by Pearson FT Press titled Advocate Marketing: Strategies for Building Buzz, Leveraging Customer Satisfaction and Creating Relationships. Available at Amazon, BN.com or Pearson FT Press book stores.