Barbara Sagrillo

Marketing Manager Southern Europe

Milan, Lombardy, Italy

About

With over 10 years of experience, I specialize in strategic marketing and communication. Currently, I am the South Marketing Manager at Wonderful.ai, where I help companies adopt advanced AI agents for customer support and workflows. My focus is accelerating AI adoption in Southern Europe by translating complex tech into high-impact, localized marketing initiatives. I'm passionate about building impactful, regional marketing strategies and I collaborate with cross-functional teams to foster technological innovation and elevate brand visibility.

Experience

  • Marketing Manager Southern Europe at Wonderful
    Jul 2026 - Present · 1 mo

    Driving regional marketing strategy and business growth for Wonderful.ai across Iberia, France, Italy, and Greece, helping large organizations transform their operations through enterprise AI solutions.

  • Zscaler (4 yrs 1 mo)
    • Marketing Manager - South Europe
      Nov 2025 - Present · 9 mos

      In charge of strategic marketing activities across Italy, Iberia and France.

    • Field Marketing Manager
      Jul 2022 - Present · 4 yrs 1 mo

      In charge of strategic marketing activities, public relations and communication across Italy. Responsible for driving regional marketing initiatives that support sales objectives and enhance brand visibility.

  • Event Marketing Specialist at Salesforce
    Apr 2020 - Jul 2022 · 2 yrs 4 mos

    In charge of Events across Italy

  • Coordinator Italy and Iberia EMEA consulting operations at Gartner
    Feb 2016 - Apr 2020 · 4 yrs 3 mos

    EMEA operation and coordination, KPI and reporting, sales support, events (e.g. Symposium and CTIO forums)

  • Sales Associate at Swatch Group
    Oct 2008 - Feb 2016 · 7 yrs 5 mos

    Sales associate, customer satisfaction, team management, events