Paris, Île-de-France, France
Born and raised in a small village near Marseille, in the south of France, I have always been deeply inspired by the boundless creativity found in all forms of art and the dedication portrayed by athletes in sport. From childhood, these passions have shaped my perspective in life and my academic pursuits and, to this day, continue to guide me throughout my professional journey.
- Develop and drive the Communications strategy and vision for ACG and Nike SB across EMEA. - Reinforce the Communications foundations by delivering innovative experiences and collaborating with creative partners who understand the unique and bold perspectives of both ACG and Nike SB. - Strengthen and nurture key relationships within the trail community, including media, creators, and opinion leaders, to inspire the next generation of outdoor enthusiasts. Key stories : UTMB 25, ACG Brand relaunch, ACG Express, Milano Cortina Winter Olympics 2026, ACG Ultrafly, ACG Radical Air, ACG Milano jacket.
- Develop and lead the EMEA Communications strategy and vision for Nike Running, Sportswear Men, and Jordan streetwear. - Manage and provide guidance to EMEA Communications teams in countries and major cities on key priorities and core brand stories. - Identify and launch new Communications initiatives and opportunities across EMEA to engage media and key partners in a creative and disruptive way. Key stories : UTMB 24 and 25, new Road Running offense, Eliud Kipchoge and Jakob Ingebrigtsen athlete stories, Breaking 4, Air Max DN8, Tech Pack, Jordan Quai 54, Jordan “CITG”, ADT London.
- Reinforce and strengthen the new Communications vision through the Nike Narrative approach to inspire and engage the next generation of athletes. - Educate our media partners, creators, and opinion leaders about the new way of working, highlighting opportunities to collaborate on impactful stories. - Lead key Nike Narrative initiatives in Paris that resonate globally. - Build and nurture strategic relationships while exploring new media platforms and formats for long-form storytelling and partnerships. Key stories : UEFA Women’s Euro 2022, Nike 50th anniversary, Nike Women, Move To Zero.
- Advancing the global strategy for VIPs, entertainment, and influencers. - Nurturing key relationship with creative talents across Europe.
- Assisting the Communication Manager with her daily responsibilities, including handling press inquiries, coordinating interviews, managing shopping requests, and organizing press events. - Building and maintaining strong relationships with key media and influencer partners throughout Europe.