Banu Ozyurt Akpara

Marketing Communications and Brand Management I LEED Green Associate

Istanbul, Türkiye

About

My professional career in marketing communications and brand management in the Finance and FMCG industries has evolved into a new area of expertise. Along with strategic B2B communication, I intend to incorporate my studies in environmental sustainability into my professional life in order to broaden the viewpoints of future generations through CSR projects. Specialties: Marketing Communications, Corporate Communications, Environmental Sustainability, Green Museums, Climate Change, Corporate Social Responsibility, Brand Awareness, and Brand Image Augmentation, Sponsorships Management, Public Relations, Branding, Brand Positioning, Brand Migration, Corporate Identity, Corporate Reputation Management, FMCG, Finance, Advertising, Media Management, Budget Management, Campaign Management, Merger & Acquisition Communications, Change Management Communications, Event management

Experience

  • Marketing and Corporate Communications Manager at IMCD Group
    Mar 2022 - Present · 4 yrs 5 mos

  • Snr Marcomms Manager-Turkey (Fixed term contract) at Visa Europe
    Sep 2016 - Feb 2017 · 6 mos

  • Project Consultant at ‘Bir İnovasyon Var’ Conference sponsored by Turkcell, Vodafone,Avea,Turk Telekom and Ericcson,
    Apr 2011 - Jul 2011 · 4 mos

    Supervised the conference by all means;briefing, coordinating, budgeting and managing all creative and executional processes.

  • Advertising,Events and Sponsorship Manager at Ulker
    Mar 2008 - Nov 2010 · 2 yrs 9 mos

    Directed marketing communications activities of Ülker and Yıldız Holding brands

  • Retail Brands Marcom Manager at Yapi Kredi Bankası
    Aug 1997 - Mar 2008 · 10 yrs 8 mos

    Managed integrated marketing communications activities of brands “Retail Banking, World, Yapı Kredi Pension, Yapı Kredi Insurance, Yapı Kredi Culture and Arts”