United Kingdom
I specialise in using fan data and market research to generate commercial strategy and brand insights; unlocking new revenue opportunities in the sports and entertainment domain. Currently involved in proving sponsorship effectiveness and delivering voice-of-the-fan insights that drive brand partnership planning and event strategy for Live Nation UK and Ireland’s most famous music festivals. I am also involved in strategic research projects focused on strengthening Live Nation’s commercial offering, from analysing fan experience and identifying high-value brand categories which support revenue generation. Previously, I have worked with Disney+ Hotstar, UFC, Sony Sports India, Two Circles, Ticketmaster, and IMG; turning data into practical recommendations across sponsorship, marketing, and content/live broadcast. My experience spans both strategy and execution: from sponsorship sales, client delivery to on-ground event operations, logistics, and brand activation which allows me to translate insights into real-world impact. MSc in Sports Business & Innovation (Distinction) from Loughborough University, I have also competed internationally as an MMA athlete – a discipline that has strengthened my resilience, focus, and ability to perform under pressure while working effectively within high-intensity teams.
Research, Insights and Strategy at Live Nation UK Brand Partnerships Division evaluating the sponsorship effectiveness of UK and Ireland's most famous live music events for global brands.
Exploring the potential of NFTs in Sports Ticketing in collaboration with Ticketmaster Sport with a view to identifying the factors that will lead to widespread consumer acceptance and adoptions. This collaboration aims to change the landscape of sports ticketing and the sports industry as a whole and open up new avenues for the exploration of utility and benefits of the Web 3.0 technology in our day-to-day lives.
QA tested and conducted research on a fan engagement survey which launched in key sports markets including UK, US, Europe, India and Australia etc. to more than 10000 respondents Evaluated the partnership impact for teams in The Hundred through the data analysis of over 100 email marketing campaigns Prepared key insight reports on the digital strategy of rights-holders such as Alpine Racing and teams from Premiership Rugby
Providing Technical Analysis and Commentary for UFC events in Hindi on Live Broadcast at Sony Pictures Network (India)