San Francisco Bay Area
Vice President, Strategic Marketing Leader architecting high-velocity GTM Engines for Fintech, Cybersecurity & Fintech SaaS businesses. Expert in operationalizing Category Design—transforming strategy into execution through rigorous planning (AOP/OKR/QBR), AI-driven modernization, and unified data governance. A trusted partner to the C-Suite building Centers of Excellence that serve as a force multiplier for revenue engines.Exceptional at building speed, scale & efficiency to global revenue programs, having perfected the approach across 20+ years of GTM experience and 10+ years of Marketing Transformation experience. Revenue Architecture and Category Design Execution specialist & a persuasive change agent, with a cumulative value of $2.5B+ in pipeline impact and $850M+ in revenues. Core Values:- One Team, One Fight: Breaking down silos between Sales, Marketing, Customer Success, and Product to build a "One Team" motion that conditions the market and outpaces the competition. - AI-Native Velocity: Championing agentic workflows and automation to remove friction from the buyer journey and serve as a force multiplier for sales execution. - Intelligence-Led Storytelling: Relentless focus on data integrity to govern decision-making—ensuring that the creative story and the financial reality are perfectly aligned. Career Highlights:- Multi-functional Marketing leader running Marketing Transformation, Market Strategy, Budgets, Operations, Program Management, Events, Technology, & Analytics - Driving AI adoption and sales cycle acceleration, leveraging AI for Marketing & Sales at Temenos. - Transformed and managed Field & GTM programs for the AI Era at Forcepoint with a Gen AI technology refresh, joint value messaging & unified dashboard. - Set up & scaled GTM Revenue Operations for a Stage B Start-Up: Cyberinc - Running Global Demand-gen programs for GTM at Infosys & Aurionpro (Fintech Conglomerate), driving award-winning campaigns, sophisticated ABM programs, and global field events. If you are a Chief Revenue Officer (CRO), Chief Growth Officer (CGO), or Chief Marketing Officer (CMO) seeking to drive sustainable revenue growth, improve GTM efficiency, or elevate customer experiences, or are facing challenges in doing so, feel free to connect or DM me.I am always open to a healthy conversation on B2B GTM. I have some valuable inputs that can help you!
Multi-functional Marketing leader empowering Marketing Transformation, Market Strategy, Execution, Budgets, Operations, Demand Gen, Campaigns, Program Management, Events, Technology, Analytics - Strategic Transformation: Architected the 2025 Marketing Operating Model, aligning the GTM model with best of breed martech stack and investment strategy. - AI Leadership: Executive Sponsor for Marketing AI, deploying agentic workflows that scale productivity & eliminate friction from the buyer journey. - Orchestrating Demand Gen - Crafting & orchestrating focused campaigns, enabling ABM, FIeld, & Digital GTM motions. - Performance Analytics: Built and deployed an integrated Marketing Performance Dashboard in under two quarters, establishing a new metrics framework for real-time KPI and ROI governance. - Office of the CMO: Operationalizing the corporate strategy to ensure investment alignment - directing global marketing strategy, budget, org. design, culture, training and institutionalizing a rigorous operational cadence via weekly "Pipeline War Rooms," monthly ROI reviews, and QBRs. - Enabling global Pipeline build in line with corporate and sales strategy - architecting the buyer's journey combining tech, process, people - sharpening focus for field, campaigns & ABM - leveraging power of technology and analytics.
Led Strategy, Budgets, Marketing Operations, Program Management, Technology, & Analytics for the global Demand Gen team, including Digital Marketing, Field Marketing, Customer Marketing, and Channel Marketing teams - Redesign the Buyer Journey: Upgrading the touchpoints in the buyer journey through improved digital experiences and Gen AI innovations. Improved lead velocity by 15%, leveraging enhanced digital experiences, touchpoints, and superior field event qualifications. - Craft Campaign-driven Value Messaging: Led a cross-department collaborative initiative to craft value-based messaging for brand, digital, field & sales (including the channel), enabling 40+ marketers and 170+ sellers with a consistent voice, marketing messaging and sales plays. - Unify Dashboards and Run Joint Cadences: Rearchitected the critical metrics in joint participation with marketing and sales leadership, adding new KPIs and improving funnel visibility. - Change & Stakeholder Management: Orchestrated the messaging and metrics through planned internal training, driving adoption for 200+ sales and channel reps.
Established a scalable Go-To-Market operation post-Series B funding when the product transitioned from appliance to cloud-based SaaS up until its acquisition by Forcepoint in May 2021 - Run GTM Operations: Laid out strategy, messaging, technology infrastructure setup, content, digital campaigns, field events & channel enablement, going live within four months of joining. - Manage Distribution & Fulfillment: Set up a partnership with HPE for fulfillment, enabling HPE field and inside sales to drive conversion and fulfillment. - Scale Customer Acquisition & User Base: Ran operations until acquisition by Forcepoint in 2021.
Led the GTM Transformation for a conglomerate of six companies assembled through M&A, consolidating the acquired brands into a single brand, 'Aurionpro.' Unified Sales & Marketing operations and launched a Revenue Maximization initiative with comprehensive cross-sell and up-sell campaigns. Key Achievements include: (1) Unified Marketing & Field Organization: Centralized brands, product offerings, teams, budgets, and operations management through a hub-and-spoke model for group businesses. (2) Instituted Best Practices Framework: Curated the 'challenger sale' model to drive higher quality revenue growth. (3) Global Team Leadership: Hired and coached a 10-member global team to accelerate revenue growth.
Headed Customer GTM Strategy and Marketing for multiple businesses over 7+ years. Led the strategy office for integrated GTM and managed the marketing team for the Manufacturing Vertical, a $1.9B business segment. Drove branding and pipeline generation through sophisticated Account-Based Marketing (ABM) programs. Executed award-winning brand and pipeline campaigns, achieving tangible business growth and a 92% repeat business rate from existing customers.