Greater Chennai Area
Content Plan | Content Marketing | Digital Campaign Conceptualization | Paid Advertising | Influencer Marketing | Organic Promotions | Social Media ROI
At STC Networks, I lead digital communication and full-funnel campaign strategies that strengthen brand visibility and drive measurable ROI. • Led high-performing organic campaigns across Meta & YouTube, resulting in improved audience growth and engagement. • Revamped brand communication, increasing organic lead generation and enhancing content resonance. • Managed end-to-end media planning and buying, working with major publishers like IBC and Behindwoods to boost brand reach. • Applied data-driven insights to optimize campaigns, ensuring consistent ROI and performance improvement.
At Alter Ego Communications, I drove performance marketing, organic strategy, and creator-led brand growth for diverse sectors. • Executed performance-driven Google Ads campaigns (Search, Display, Shopping, Performance Max), achieving up to 4.2x ROAS and a 30% rise in qualified inquiries. • Built smart retargeting systems using Meta Pixel & Google Remarketing to improve conversion rates and store visits. • Managed paid campaigns across Meta, YouTube, and X with a cumulative budget of ₹1 Cr+, delivering strong ROI. • Handled influencer ecosystem partnerships reaching 20M+ followers to amplify marketing initiatives. • Led organic campaigns worth ₹50L+ across Meta, YouTube, and X, driving high-volume visibility without paid support. • Integrated AI-led content workflows to enhance engagement and creative output.
At Divo, I managed digital communication and campaign execution for leading Tamil film production houses and major entertainment projects. • Handled social media for top studios including Red Giant, Lyca Productions, and Wunderbar Films. • Strategized and executed campaigns for projects like Ayali and Dhamaka, generating high engagement across platforms. • Repurposed long-form and raw content into high-impact reels, shorts, and viral formats. • Led a creative team of 4, ensuring smooth delivery and quality execution. • Strengthened client relationships through proactive communication and consistent performance. • Achieved a 40% increase in brand awareness using targeted paid advertising.
At Being Thamizhan, I developed platform-specific content strategies and growth frameworks that scaled digital reach rapidly. • Mastered content ideation and built strong storytelling formats across platforms. • Drove a 40% boost in brand awareness through effective paid advertising strategies. • Repurposed content efficiently to maximize visibility across multiple channels. • Collaborated with influencers reaching 5M+ audiences to expand organic reach. • Designed and executed the channel’s overall growth roadmap, ensuring consistent audience engagement.
At Luxe Entertainment, I handled content, distribution, and influencer collaborations to scale entertainment-driven channels. • Grew YouTube by 60K subscribers in just 3 months by strategically uploading short films and optimizing content flow. • Managed multi-platform social media presence with strong engagement and a 30% conversion rate. • Implemented effective YouTube SEO strategies to boost organic visibility and search performance. • Executed influencer collaborations that significantly expanded brand reach. • Played a key role in growing channels like Eruma Saani and Cinema Calendar through targeted content planning.