Bala Shankar

About

Published Author, Global Leader and Account Director with experience in Strategy, Sales & Marketing across Asia. USA and Europe. Outstanding results achieved in New Markets, Regional scale-up, Professional Team building, Mergers and in Private Equity environments. Managed accounts like Unilever, P &G, Henkel, J & J regionally/globally. Established a large educational institution and actively pursuing compelling opportunities in Education space. Specialties: Customer segmentation, Customer retention strategies, Long term customer value strategies, Account Planning and Account Management. New ventures and Education Management.

Experience

• Book Author https://penguin.sg/book/the-twelve-habits-of-clever-skill-building/ at Penguin Random House
  Sep 2021 - Present · 4 yrs 11 mos

• Founder Director at NPS International School
  Jan 2008 - Present · 18 yrs 7 mos

  I am one of the founder Directors of NPS International School in Singapore, a K-12 institution offering IB Diploma

• Book Author at Palgrave Macmillan
  May 2018 - Present · 8 yrs 3 mos

  Nuanced Account Management - Driving excellence in B2B sales

• Reviewer and Commentator, Indian Classical Music at The Hindu
  Dec 2007 - Present · 18 yrs 8 mos

  I am one of the senior music critics reviewing South Indian Classical Music concerts and writing commentaries on the subject of Classical Music. The articles are published by the leading newspaper, The Hindu.

• Director at Ideatum Pte Ltd., Singapore
  Jan 2007 - Present · 19 yrs 7 mos