Dubai, United Arab Emirates
Senior Marketing Manager | Digital Marketing Expert Results-driven Senior Marketing Manager with 8+ years of experience specializing in digital marketing, lead generation, and user journey optimization. Proven track record of achieving AED 1.8 Million in profits, 10x organic growth, and reducing acquisition costs by 60%. Skilled in delivering impactful campaigns across B2B, e-commerce, fintech, hospitality, and real estate sectors. 🔥 Key Highlights 🔥 ✅ Lead Generation Mastery: Implemented advanced Google, Meta, and LinkedIn ad strategies, increasing conversion rates by 12% and driving business growth across Middle East, Europe, and Asia. ✅ SEO & AI Optimization: Boosted website traffic by 35% through AI-driven SEO and automated strategies. ✅ ROI-Driven Campaigns: Delivered AED 1.8 Million in Q3 profits for TVG Business Consultancy with high-performing marketing initiatives. ✅ Targeted Advertising: Engineered campaigns to generate $200,000 monthly revenue across the USA, Canada, India, NZ, and the Middle East. 💼 Professional Experience 💼 Senior Marketing Manager | TVG Business Consultancy & Real Estate, Dubai (May 2023 - Present) - Increased conversion rates to 12% with targeted ads and automated strategies. - Executed drip campaigns, achieving an 18% newsletter open rate. - Led profitable campaigns driving market expansion across multiple continents. Senior Marketing Manager | Bookit N Go, Dubai (March 2021 - April 2023) - Generated $200,000/month in revenue through targeted campaigns. - Improved retention to 60% by optimizing customer journeys and reducing CAC. - Boosted website traffic by 35% with AI-powered SEO content. Digital Marketing Manager | Rannkly, India (Jan 2018 - Feb 2021) - Converted 40+ B2B leads and optimized ads, reducing CPC by 31%. - Achieved 50+ keyword rankings with on-page and off-page SEO efforts. 📚 Education & Certifications 📚 MBA | Xian, 2019–2021 B.Com (Hons.) | Amity University, Noida, 2014–2017 Certifications: Google Adwords, Google Analytics, Digital Marketing 🌟 Skills Snapshot 🌟 Digital Marketing: SEO, SEM, Content Marketing, Drip Campaigns Social Media Ads: Facebook, LinkedIn, TikTok, YouTube Marketing Tools: Google Analytics, HubSpot, Mailchimp, Canva AI Leadership: Decision Making, Team Management, Campaign Optimization 📬 Let’s Connect 📬 📍 Location: Al Barsha 1, Dubai 📧 Email: [email protected] | 📞 Phone: +971 556638704 🔗 LinkedIn: linkedin.com/in/bakhtiarferoze
- Increased Lead Conversion by 34% through the implementation of data-driven marketing campaigns across Meta and Google, optimizing ad spend and improving lead quality for business setup services. - Launched High-Impact Campaigns that achieved a 40% growth in brand awareness across the UAE market by strategically targeting entrepreneurs and SMEs interested in company formation. - Enhanced Client Engagement by developing personalized onboarding sequences, resulting in a 25% reduction in client onboarding time and improved customer satisfaction scores." - Streamlined Marketing Processes, reducing campaign setup time by 20% and enabling faster time-to-market for promotions, enhancing our ability to capture high-quality leads quickly. - Developed Thought Leadership Content, including industry insights, market trends, and guides on UAE business setup, positioning TVG Management Consultancy as a go-to resource for entrepreneurs. - Designed Multi-Platform Strategy that expanded presence on LinkedIn, Instagram, and niche platforms, reaching 50,000+ potential clients monthly and increasing cross-channel engagement by 35%. - Optimized SEO Strategy, boosting organic website traffic by 45% and ranking TVG Management Consultancy among the top search results for business setup-related keywords in the UAE. - Introduced Automated Lead Nurturing Sequences with AI-driven marketing tools, increasing engagement with potential clients by 40% and improving lead conversion. - Expanded Client Referral Program, leading to a 15% increase in client acquisition through word-of-mouth and enhanced client retention.
- Implemented automated drip marketing strategies to increase sales funnel conversion rates to 4% - Led comprehensive marketing campaigns, boosting monthly profits in real estate - Led marketing team across TVG. Real Estate, including content, WhatsApp, SEO, influencer engagement, design & branding. - Targeted TVG Real Estate marketing initiatives, driving revenue growth and market expansion to Middle East and Asian countries - Analyzed market trends to develop strategic plans, aligning with company goals for sustainable growth Initiated newsletter campaigns, effectively boosting brand awareness and nurturing leads to increase the open rate to 18%
• Running data-driven demand generation campaign to generate awareness leading to 40+ B2B leads for a SaaS product • Increased Google Ads conversion rate by 63% through the creation of high-quality landing pages and audience segmentation, leading to a 30% increase in ROAS for the healthcare sector • Optimised Facebook & LinkedIn ads campaigns by 35% and retargeted with email automation for maximum leads. • Supervising paid ad campaigns for Auto and e-commerce brands, generating $400,000. • Conducted on & off-page SEO activities while utilizing SEO tools like Ahrefs, Hunter, and Zoho to rank 50+ keywords with backlink campaigns • Utilized data analysis skills to decrease the Facebook ads CPC by 40% and increase social media followers by 50,000 for the fashion sector • Crafted compelling statements, messages and ad copies for diverse stakeholders & and audiences, leading to a 15% rise in lead scoring
* Onboarded and integrated B2B clients, effectively redirecting an excess customer base to enhance efficiency and drive profitability. * Launched high-impact paid campaigns on Facebook, LinkedIn, and TikTok, generating 50,000 app installs per month and increasing user retention by 28%. * Utilized Google Analytics and HubSpot to track key performance metrics, including CPA, CPI, and LTV, optimizing marketing campaigns for maximum ROI. * Implemented strategic initiatives that drove a 400% profit increase, including automated lending systems and partnerships with microfinance institutions. * Built strategic partnerships with banks, financial institutions, and payment processors to expand service reach and enhance customer acquisition. * Achieved a 200% increase in user acquisition through advanced ASO and SEO strategies, driving significant traffic to the app and website. * Designed and executed marketing events, securing successful media coverage and increasing brand visibility in competitive markets. * Optimized ad performance using data-driven strategies, improving campaign efficiency and driving measurable growth in app engagement. * Developed and refined customer segmentation, leveraging audience insights to target high-value demographics and enhance lead quality. * Enhanced digital presence, driving first-page rankings for critical keywords and increasing organic traffic through innovative SEO practices.