Bahar Roy

Public Relations| Communications| Strategic MarketingI Brand Growth I Hospitality & Events

Hyderabad, Telangana, India

About

Business-focused Marketing & PR professional with 6+ years of experience in hospitality and consumer brands. Proven track record in launching outlets, executing integrated marketing campaigns, driving customer engagement and revenue growth. Skilled at combining marketing strategy with operations, PR, and cross-functional coordination to deliver end-to-end business impact. Known for building strong brand narratives, managing high-visibility campaigns, and enhancing overall customer experience.

Experience

  • Marketing Manager at Red Rhino Craft Beer Co.
    Apr 2025 - Nov 2025 · 8 mos

    •⁠ ⁠Planned and executed multi-location marketing campaigns, improving brand visibility and footfall •⁠ ⁠Led promotions, events, and digital campaigns ensuring consistent brand communication •⁠ ⁠Coordinated with internal teams and external agencies for seamless campaign execution •⁠ ⁠Supported upcoming taproom launch through end-to-end promotional strategy and execution

  • Health and well-being at Career Break
    Dec 2024 - Mar 2025 · 4 mos

  • Assistant Public Relations Manager at The Park Hotels
    Dec 2022 - Nov 2024 · 2 yrs

  • Marketing Manager at URU Brewpark
    Aug 2022 - Dec 2022 · 5 mos

    •⁠ ⁠Led strategic marketing initiatives to drive customer engagement and brand growth •⁠ ⁠Managed digital platforms and campaigns to increase visibility and audience reach •⁠ ⁠Planned and executed promotional events and activations •⁠ ⁠Conducted market analysis to identify trends and growth opportunities

  • Prost (1 yr 2 mos)
    • Assistant Manager
      Jul 2021 - Aug 2022 · 1 yr 2 mos

      •⁠ ⁠Supported brand and product launches across multiple outlets •⁠ ⁠Managed internal and external communication strategies •⁠ ⁠Enhanced brand visibility through targeted marketing initiatives •⁠ ⁠Coordinated administrative and operational requirements across teams •⁠ ⁠Contributed to successful launches in Prost relaunch

    • PR, Branding & Marketing
      Jul 2021 - Jun 2022 · 1 yr

      • Managed product and brand launches at Prost, overseeing PR and corporate communications. • Handled the customer funnel from awareness to retention, enhancing brand engagement. • Conducted market research and managed vendor relationships to optimize operations. • Played a key role in launching new outlets, including Ironhill Rajahmundry and Ironhill Nellore.