Istanbul, Istanbul, Türkiye
As a seasoned marketing professional with over a decade of experience, I specialize in developing and executing comprehensive strategies that drive brand visibility, customer acquisition, and retention. At EY, I led digital marketing initiatives, optimized multi-channel campaigns, and built PR relationships to elevate the brand's presence. My efforts included launching impactful Corporate Social Responsibility programs that aligned organizational values with community goals, fostering a positive brand reputation. My expertise spans digital marketing, performance marketing, social media, and public relations. I collaborated with teams to create data-driven campaigns that achieved measurable results, while mentoring marketing professionals in a dynamic, collaborative environment. I am passionate about leveraging innovative strategies to enhance customer engagement and contribute to sustainable growth for organizations.
Developed and executed comprehensive B2B marketing strategies to elevate brand positioning, increase market share, and drive client acquisition within professional services industry. Crafted and executed integrated digital marketing strategies to elevate brand visibility, accelerate customer acquisition, and improve retention across digital channels. Led end-to-end digital initiatives including website optimization, SEO/SEM campaigns, email marketing, social media management, and performance marketing (PPC, display ads, retargeting). Managed analytics tools (Google Analytics, social media insights) to monitor KPIs, optimize campaigns, and generate actionable reports for executive decision-making. Developed content strategies for sustainability thought leadership, producing compelling reports, press releases, and social media content to amplify corporate social responsibility efforts. Orchestrated large-scale virtual and in-person events (webinars, conferences, trade shows) with up to 3,000 attendees, leveraging digital channels for promotion and engagement. Built and nurtured media and influencer relationships to secure positive media exposure and expand digital reach. Collaborated on digital storytelling initiatives, including hosting webinars and participating in industry forums to position EY as a sustainability thought leader. Monitored and analyzed marketing KPIs and metrics, providing regular reports to senior management.
Established creative strategy, media planning and execution of all ATL & BTL creative works across all platforms. Managed multichannel digital marketing campaigns across SEO/SEM, email marketing, social media, and online advertising, utilizing analytics to optimize performance. Led website management and content updates, working with external agencies to ensure digital assets aligned with brand guidelines and marketing objectives. Developed and executed integrated marketing plans supporting global product launches, including digital advertising, KOL engagement, and CRM initiatives. Implemented innovative digital campaigns to increase customer engagement, lead generation, and revenue growth. Coordinated digital content creation, including newsletters, social media content, and collateral, to support internal and external communications. Planned and directed various roadshows, including Euro PCR, PCR Asia, and TCT USA
Designed and executed multichannel digital marketing strategies to boost brand awareness and customer acquisition, increasing conversion rates by 40%. Managed digital media buying, programmatic advertising, and content marketing across online platforms, social media, and email campaigns. Led digital sponsorships and event promotion for high-profile events and publications, increasing audience engagement and revenue streams. Analyzed digital campaign KPIs, audience insights, and competitor trends to refine marketing tactics and optimize ROI. Built and maintained client relationships with Fortune 500 companies, leveraging digital assets for demand generation and sponsorship opportunities.
Created and executed marketing campaigns from creative brief to implementation across multiple channels Established key messaging, branding, and positioning statements In charge of 360 marketing plan and budget and all 3rd part agency relationships. Directed digital marketing strategies, including social media campaigns, SEO, and website management, resulting in a 50% increase in website traffic. Led rebranding initiatives, collaborating with luxury consultants to develop digital assets and integrated campaigns, achieving a 35% increase in store footfall. Managed digital advertising, CRM integration, and content creation for multichannel campaigns supporting brand positioning. Oversaw website content updates, SEO strategies, and link-building initiatives to enhance online visibility and credibility. Coordinated with sales teams to align digital campaigns with retail and promotional activities, boosting engagement and sales.
Initiated market research studies and analyzed findings. Played the leading role in the process of market entry stage of the brand Applied sales forecasting techniques and strategic planning to verify sales and profitability of products and lines. Prepared annual marketing plan and budget and was in charge of all 3rd party agency management. Designed and implemented a CSR project for the launch campaign of the brand where more than 300 people attended including celebrities and KOLs. Won the best new store adaptation award elected by USA Headquarters Identified value propositions and key messages for all of the brand’s marketing campaigns. Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages. Played an important role in the buying sessions of the collections as the brand manager