Istanbul, Türkiye
With extensive experience in digital transformation, artificial intelligence, business intelligence, and workforce strategy, I lead enterprise-wide change programs that blend technology, data, and people. As the Executive Vice President of Digital Transformation at Teleperformance Turkey, I drive the organization’s AI, automation, and advanced analytics agenda—modernizing core processes, enhancing forecasting accuracy, and enabling data-driven decision-making across all operations. Previously, as EVP of Human Resources, WFM & BI, I oversaw integrated people and performance functions, shaping talent strategies, operational excellence programs, and enterprise learning initiatives that strengthened capability and accelerated growth. I combine deep expertise in BI, HR, and transformation to design scalable solutions, streamline complex systems, and build future-ready, high-performing teams. I hold a COPC Implementation Leader certification and a Lean Six Sigma Black Belt, applying global best practices to elevate service quality and customer experience. I am passionate about learning, sharing knowledge, and empowering teams to embrace innovation.
- Lead TP Turkey’s end-to-end Digital Transformation agenda, driving innovation, automation, and scalable enterprise solutions. - Oversee and align WFM, Business Intelligence, Quality, and Training functions to strengthen performance and operational excellence. - Integrate AI, machine learning, and advanced analytics into core processes to enhance efficiency, forecasting accuracy, and customer experience. - Steer cross-functional transformation programs, modernizing legacy structures and enabling data-driven decision-making across the organization. - Build a future-ready, digital-first culture by empowering teams, uplifting capabilities, and ensuring alignment with TP’s global strategy.
- Serve as a key member of the Executive Team, directly reporting to the CEO, steering the Human Resources strategy for Teleperformance Turkey. - Oversee all facets of Human Resources, including Recruitment, Sourcing, Payroll, Employee Relations, Employee Experience, CSR, Training, and Organizational Development. - Design and execute innovative recruitment and sourcing strategies that attract top talent, significantly reducing time-to-hire while ensuring cultural and strategic alignment. - Implement cutting-edge payroll systems to enhance accuracy and efficiency, ensuring seamless payroll operations and compliance with tax laws and regulations. - Cultivate a robust employee relations framework that fosters an open-door policy and proactive resolution of workplace issues, enhancing employee satisfaction and retention. - Champion the Employee Experience initiative, developing programs that promote a positive work environment, leading to a noticeable increase in employee engagement scores. - Direct Corporate Social Responsibility (CSR) efforts to align with organizational values, demonstrating corporate commitment to social and environmental causes, and enhancing brand reputation. - Spearheaded comprehensive training programs that drive continuous learning and development, resulting in measurable upticks in productivity and employee skill enhancement. - Lead Organizational Development initiatives to structure and develop high-performing teams, driving organizational agility and preparing the workforce for future challenges and opportunities. - Serve as a transformational leader, advocating for diversity, equity, and inclusion, and embedding these principles into the company's DNA, thus attracting a modern and diverse workforce.
- Served as a pivotal member of the executive team, reporting directly to the EMEA COO, leading a specialized team of 3 BI Engineers, and collaboratively engaging with over 30 local reporting managers to drive daily operational excellence. - Championed the adoption and ongoing enhancement of the BEST Reporting process throughout the EMEA region, achieving marked improvements in data consistency and analytical insights. - Collaborated with cross-functional teams to design and implement comprehensive regional dashboards, delivering integrated business intelligence solutions that catered to key client needs and supported data-driven decision-making. - Spearheaded the successful rollout of Microsoft Power BI to 38 countries within the EMEA region, overseeing a transformative initiative that standardized data analytics and reporting capabilities at an international scale
- Reported directly to the Process Development Director, leading a team of 9 analysts in delivering cutting-edge reporting (via Qlik) and monitoring (using Genesys ICBM) solutions to optimize operations. - Oversaw the management of the Genesys PureConnect (Interactive Intelligence) dialer system, fine-tuning outbound calling rules which significantly enhanced productivity and data conversion rates. - Drove strategic initiatives that facilitated informed decision-making, setting new benchmarks for operational excellence within the organization.
- Expertly managed outbound campaigns with the Interactive Intelligence (ININ) platform, leading to notable increases in operational efficiency and achievement of key performance targets. - Executed strategic dialing configurations and spearheaded scheduling, data management, and planning operations, ensuring seamless campaign execution. - Extracted and analyzed campaign data from SQL servers to deliver comprehensive reports, providing critical insights to both internal teams and external stakeholders. - Contributed to the financial planning process by supporting budget preparation and monitoring expenditure, aligning with fiscal objectives and organizational goals
- Spearheaded the Planning and Monitoring Unit, reporting directly to the Operations Support Director and managing a dynamic team of 7 analysts to enhance operational excellence. - Championed the development of sophisticated reporting and scheduling tools, leveraging Qlikview to deliver actionable insights for corporate customer and operational performance. - Instituted a comprehensive performance management system, culminating in the monthly delivery of performance scorecards that drove productivity across all agent levels. - Optimized outbound communication strategies by integrating Interactive Intelligence (ININ), significantly boosting operational efficiency and customer engagement. - Directed the annual budgeting process, ensuring meticulous preparation and steadfast adherence to financial plans, aligning with the company's strategic objectives.
During my tenure at Ray Maritime, an industry leader in maritime engineering and ship construction, I played a pivotal role in: Strategic Analysis & Contract Management: Diligently reviewed and analyzed shipbuilding contracts, ensuring compliance and optimal terms for both our organization and our international offshore clients. My attention to detail and keen analytical skills contributed to the seamless execution of complex agreements. Business Development & Sales Support: Assisted in strategizing and executing sales initiatives, which led to the expansion of our market presence among top-tier offshore firms. I developed a deep understanding of industry trends and client needs, enabling me to contribute effectively to our sales cycle and revenue growth. Financial Reporting & Accounting Accuracy: Spearheaded the reporting process, ensuring accurate and timely financial documentation. My efforts in streamlining the reporting mechanism enhanced our team’s efficiency and supported informed decision-making at the management level. Cross-Functional Collaboration: Worked closely with cross-departmental teams to synchronize contract execution with organizational objectives. My collaborative approach and communication skills were instrumental in fostering a culture of transparency and collective success. Through these experiences, I have honed my skills in contract negotiation, financial reporting, and stakeholder management, laying a robust foundation for a career in maritime management.