Baerbel Schultz

About

- Experienced strategic communicator - People lover and bridge builder - Creative transformer - Coach and mentor - Curious reader of everything - Spinning fan, runner, mountain and outdoor lover - Passionate chamber choir singer and fan of Johann Sebastian Bach

Experience

• SAP (16 yrs 5 mos)
  • Vice President, Head of Executive Communications
    Dec 2022 - Present · 3 yrs 8 mos

  • Vice President, Executive Communications Strategy & Transformation
    Sep 2019 - Nov 2022 · 3 yrs 3 mos

  • Vice President, CFO Executive Communications, Deputy Head Executive Communications
    Jun 2017 - Sep 2019 · 2 yrs 4 mos

    Executive Communications for the Chief Financial Officer

• Self-employed (11 yrs 4 mos)
  • Freelance Consultant
    May 2009 - Mar 2010 · 11 mos

    Conducted consulting projects for mergers and acquisitions consulting firm including business valuation, identification of distribution partners, competitive market analysis and segmentation.

  • Family Manager
    Dec 1998 - Apr 2009 · 10 yrs 5 mos

    Accompanied husband on international job assignment, raised two children, managed all family operations including multiple relocations and private real estate transactions.

• Board Assistant Electronic Media at Verlagsgruppe Georg von Holtzbrinck GmbH & Co.
  Feb 1997 - Dec 1998 · 1 yr 11 mos

  Drove strategic digital initiatives across different publishing units to counter competitive threat from emerging electronic media players. Modeled and evaluated business plans for investment opportunities in joint ventures and start-ups. Promoted development of joint media products, shared platforms and technology by winning key executive support and partners.

• Junior Product Manager at Tchibo Frisch-Röst-Kaffee GmbH
  Dec 1994 - Dec 1996 · 2 yrs 1 mo

  Managed product marketing for PICCO brand products, including management of product, price, place and promotion.