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Multi-dimensional versatile leader well-known for working in wide range of fields and industries, always creating positive workplace culture, high-performing and high-energy teams. Marketing-conscious and decision maker based on scientific findings offering 15 years-background in destination management, customer experience, entertainment, events management, design, IT and oil & gas industries with 2 Masters degrees. Engaging and pleasant personality with ability to lead ad hoc team achieving any task.
• Spearheading the strategic transformation of the Visitor Experience function within AlUla, focusing on destination management, digital integration, and commercialization • Coordinating internal transitions, including the centralization of ticketing, customer care, and WhatsApp services into VX for improved efficiency and oversight • Overseeing digital transformation initiatives including Product Information System (PIS) integration, linking inventory, ticketing, and visitor feedback for real-time experience enhancements • Structuring governance models to define roles, streamline operations, and standardize KPIs across the visitor journey • Representing the VX sector in major cross-functional projects
• Managing the development and implementation of the overall Master Plan • Lead the implementation of the OPDC asset, attractions and program development • Develop the destination experience strategy and design • Manage and oversee the formulation of the destination programming • Supervise the Look & Feel of all visitor experiences (attractions, hospitality, transportation and restaurants) • Validate the pre-concept designs and business models • Establish the Destination Management Organization (DMO Office)
• Managing the development and implementation of visitors services, programs, and events management to create unique visitor experience. • Manage and participate in the development of visitor experience and destination management strategies • Oversee the strategic planning, organization, and execution of tourism programs, itineraries, packages and events • Oversee the development and implementation of the annual calendar of events • Manage 3 divisions: Events Management, Program Development & Management and Visitor Experience Services • Handle the role of the Destination Management Organization (DMO Office) of Soudah Development
Provide consultations in Visitor and Customer Experience, Destination Management, Tourism programs, Outdoor Attractions and Events Management.
• Digital Marketing Solutions and Customer Journey Mapping • Customer and user experiences consultation services • Specialized in Outdoor Experiences and activities • Created multiple new products, handled their launches and activation campaigns • Implement project scopes, plans and budgets • Initiated key partnerships resulted in revenue growth • Marketing strategy, identities and advertising initiatives used to promote several projects • Multiple feasibility studies and financial analysis