Charlotte, North Carolina, United States
Did you know? Most users have interacted with 3 to 5 pieces of content before engaging with a sales team or trialing products. Making content your first impression to the world. Modern users don't want traditional ads; they want more authentic content. Trust-- more than ever-- is a big reason that people buy brands. People want brands to be an extension of their personality and lifestyle, and content is a powerful way to build deeper relationships and share your brand's values. When you have effective content that's educational and tuned to the needs of your audience, you're 6x more likely to convert to purchases. Navigating the digital landscape is where I thrive - and where I've made my mark. From leading community engagement strategies at mission-driven non-profits and increasing engagement by 78%, to crafting compelling content that elevates brand impact for startups, I turn digital marketing strategies into powerful engines for growth and engagement. Let's connect and explore how we can build relationships that shape product decisions and increase engagement.
• led cross-functional communication strategy • built volunteer leadership pipelines • expanded education offerings • executed digital training transformation • influenced organizational culture and staff capacity
Drove a 78% increase in email engagement over a year, with open rates consistently exceeding 45%, through audience segmentation, A/B testing and customer journey automation in Mailchimp
Partnered with Crenius LLC to create and implement B2B marketing strategy for the “More than Art: Inner City Mural Project,” increasing lead conversions Enhanced social media presence for three small businesses, leading to growth in engagement and lead generation Managed content distribution for creative projects, including photography for mural sites and the VCU Health 8K Marathon, improving event visibility and audience engagement
Louisiana State University’s Public Policy Research Lab (PPRL) is a research center dedicated to high quality, state-of-the-art data collection and analytics, with a special emphasis on survey research. We serve government agencies, non-profit organizations, business and industry, as well as academic researchers.