Istanbul, Istanbul, Türkiye
Experience in trade marketing, product management, new brand positioning and digital marketing; Experience in FMCG, SDA, electronic sectors; MBA in Marketing discipline; Fluency in English and Spanish; Strong planning, organization ve leadership skills; Good communication and presentation skills; Interested in technological trends and financial affairs.
Responsible for House Cleaning, Iron, Personal Care, Men Care and Home Hygiene product groups in all aspects of sales, marketing and product development Control all aspects of category performance (volume, revenue, profit, share, pricing, product, promotion) Supporting Sales with both sell-in and sell-out campaigns Working in partnership with Product Development team (R&D, Supply Chain, Technical Quality) to meet market needs Develop marketing activities including sell-in and sell-out promotions, events and activities Lead launch of new products and sub-categories Search for innovation across the categories according to both short-term and long-term brand/product strategies Analyze and interpret competition data, category trends and find action plans to reach category targets Plan and manage the marketing budget of all categories Manage a team of 5 associates
Responsible for House Cleaning, Personal Care and Seasonal product groups in all aspects of sales, marketing and development Follow-up of volume, revenue and profit for all product groups and prepare monthly, yearly and long-term plans Set product pricing strategy of each product group Manage House Cleaning product group, which makes 40% of all small domestic appliances market Responsible to keep profitable growth trend of Personal Care Responsible to keep Arzum as market leader in Hair Care segment Organize retailer incentive campaigns to increase sell-in and reach annual targets Organize customer sell-out campaigns for penetration and market share Introduce new segments and new products in line with company’s long-term business plan Prepare communication plans according to strategy of each product group Responsible for ATL and BTL marketing budgets of all categories Manage a team of 3 associates
Responsible for Personal Care and Seasonal product groups in all aspects of sales, marketing and development Create new hair care range after additional 30% custom duty in 2015 (with introduction of more than 30 SKUs to the market) Make Arzum hair care (hair dryer + hair styler) market leader both in value and volume with market share more than 20% Develop marketing and sales strategies in consideration with competition and market conditions Responsible for product artworks (design of giftbox, instruction manual) Trainings for sales team and supervisors about launch activities and marketing plans Manage a team of 2 associates
Support Marketing Manager in planning, implementing, controlling and reporting promotion and marketing activities Plan, implement and report in-store promotion activities Coordinate, produce and distribute POP materials according to needs of sales teams Organize trainings for sales teams in order to increase knowledge about product Periodically market visits to follow shop compliance