Ayushi R.

Senior Marketing & Brand Strategist | 6+ Yrs | Scaled 100+ Brands | Social + Content Expert | Ex-ABFRL | AI-Driven Growth

Mumbai Metropolitan Region

About

I'm a Brand Marketing Specialist with over 6 years of experience working with 100+ brands and clients across the U.S. and India. From launching new product lines to leading rebranding projects, I've helped companies grow their revenue by over 50% and boost digital engagement by 40%. I've worked across diverse industries, most recently at Simplia and previously at Pantaloons, where I've led cross-functional teams, developed full-funnel strategies, and used AI tools to make smarter, faster marketing decisions. I thrive in fast-moving environments where creativity meets results.

Experience

  • Social and Content Specialist at Birdeye

  • Marketing Manager at Aditya Birla Fashion and Retail Ltd - Pantaloons

  • Commis Chef at Hyatt Regency Pune

  • Senior Marketing Manager at Lotus Interworks

  • BRAND MARKETING AND PR CONSULTANT at FashionTV India

    • Develop and maintain strong relationships with existing and potential clients. • Understand the client's needs and develop solutions that meet those needs. • Provide recommendations for solutions to the client • Present solutions to the client and facilitate the negotiation process • Act as a liaison between the client and the organization. • Monitor progress of the solutions and provide feedback to the client. • Ensure solutions are delivered on time and within budget. • Identify and pursue new opportunities to increase client engagement and satisfaction. • Develop and maintain a thorough understanding of the client's industry, products, and services. • Keep up to date with industry trends and changes in order to stay competitive. • Communicate effectively with all stakeholders • Managing digital budgets and ensuring spending is within budget • Manage all social media accounts, including Twitter, Facebook, Instagram, and LinkedIn • Monitor conversations on social media to identify potential opportunities or issues • Analyze social media data to measure the success of campaigns • Responsible to identifying potential Licensing/ Franchises opportunities for the brand through research. • Responsible for managing the Licensees/ Franchisees and ensuring that they uphold the branding and quality standards of the brand