Istanbul, Türkiye
Marketing Communication master’s student at Galatasaray University, with 6+ years of experience in developing integrated marketing strategies and driving marketing strategies across fintech, e-commerce, technology and service industries through both agency and in-house roles. Background includes leading local and international product launches, managing brand consistency. Driven, adaptive, and passionate professional who enjoys devising innovative solutions to challenges and testing them with data-driven insight. Effective communication skills, collaborative mindset, high emotional intelligence.
Startup • developing and executing a comprehensive marketing & growth strategy and go-to-market plans, aligned with Finapp’s positioning, messaging and activation with business objectives, • identifying early-stage opportunities across the user lifecycle, defining growth hypotheses and supporting experimentation during the product launch phase, • designing brand communication language, UVP and RTB framework aligned with product reality, • creating activation-focused microcopy, empty states, tooltips and in-app messaging logic, • architecting full-funnel event taxonomy and marketing product funnel stitching, • conducting TR & Global competitor analysis across app, web, ASO, paid & owned channels, • analyzing brand and campaign performance metrics, supporting day-to-day business tracking, • supporting customer journey design and lifecycle communication strategies, aligning onboarding and lifecycle communication with brand strategy.
•developing and implementing ForInvest’s full-funnel marketing & communication strategy across Türkiye and global markets driving brand awareness, insight-driven communication, •leading integrated marketing communications across digital, app, web, CRM, PR, and influencer channels, •defining and executing the brand image, voice and long-term positioning framework, •leading the creative development process end-to-end, working closely with agencies to brief, refine and deliver high-impact brand assets within a cohesive framework, •tracking campaign performance across YouTube, Instagram, and other digital platforms, optimizing engagement, reach, traffic quality, ROAS and CPA, •collaborating with cross-functional teams to coordinate product and feature launches shaping messaging, and executing integrated go-to-market plans, •driving research projects with FutureBright and Ipsos, encompassing both sector analysis and bi-annual brand health tracking, •designing and managing end-to-end campaign and influencer programs, including identifying target groups, creative briefing, content development and performance tracking, •managing influencer marketing strategies and partnerships growing ForInvest’s YouTube channel to over 250K+ subscribers and 20.5M views in one year, •coordinating high-impact communication activities and social responsibility projects such as TEV&ForInvest: Geleceğe Yatırım, •driving cross-channel communications via HubSpot and Insider, including high-performing email campaigns (weekly newsletter), and push notifications, •developing media relations, managing partnerships and sponsorship opportunities to promote ForInvest’s brand image and drive strategic growth across multiple marketing channels, •leading the organization of Turkey’s first Investment Technologies Summit, overseeing end-to-end brand communication, event positioning, strategic planning and cross-functional execution.
•managing integrated social and digital communication strategies for multiple high-visibility client accounts, shaping brand messaging and positioning across platforms, •developing platform-native content across social media, web and email channels, strengthening brand engagement and community growth, •driving ATL media planning and execution, ensuring optimal channel mix and amplification, •leading the creative briefing and campaign development process, ensuring consistency of messaging and visual identity, •overseeing paid social and digital media campaigns optimizing performance to improve ROAS and acquisition KPIs, •analyzing campaign performance data and translating insights into actionable optimization plans, applying continuous testing and iteration, •supporting in-depth user-based analyses to understand and drive product growth.