United Kingdom
As a Senior R&D Manager with over 15 years of experience, I specialize in driving innovation and consumer insight within the Personal Care industry. I’ve led global product claims programs and spearheaded research that delivers real consumer value for iconic brands like Dove, Axe, Lux, and Tresemme across diverse regions, including Europe, Turkey, Middle East and North Africa. My expertise lies in product formulation, process improvement and cost optimization—ensuring product superiority and competitive growth. I am passionate about collaborating with cross-functional teams, including marketing, legal®ulatory and supply chain, to develop strategies that prioritize consumer satisfaction and market leadership. Having managed large-scale consumer research programs and regulatory compliance, I thrive in delivering data-driven insights that fuel business growth. I’ve also contributed to the introduction of cutting-edge technologies, such as AI in product claims, setting new industry standards. My leadership in brand technical localisation and integration has consistently driven performance across multiple markets, particularly within the EU and NAMET regions. I am always eager to explore opportunities to innovate, streamline processes, and develop high-performing teams while continuing to learn and grow in the ever-evolving landscape of consumer products.
• Guide Skin Cleansing EU Consumer insight-Claims programme, partnering with Marketing, CMI, R&D Global and EU teams • Lead Strategical Planning of Consumer Research (qualitative, quantitative and sensory) and Consumer Understanding tests • Support Product Superiority & Competitor Benchmarking Agenda • Support activities for Competitive Growth via competitor & trends monitoring and generating discussion platforms for action planning • Drive Product Claims strategy and roadmap implementation through claims workshops and lead claim technical support programme • Lead Product Claim approval process , support renovation/ innovation projects • Work with EU business to land new projects through maximising the impact in customers & trades • Lead capability building and development of sensory attributes
• Support NAMET (North Africa, Middle East, Turkey) business for Sunsilk/Elidor, Dove, Clear, Tresemme, Toni&Guy brands across 13 countries • Develop and lead consumer research plans (qualitative, quantitative and sensory) for innovation, strategic and competitor benchmarking studies by collaborating with marketing/CMI and external partners to understand consumer insights and product features that drive consumer preference and benefits • Lead product performance evaluation studies conducted with in vitro methods to develop robust claim substantiation strategy for compelling product claims; co-build claim roadmap • Lead competitor & trends monitoring activities, consumer/trade visits and workshops to draw out key consumer insights, understand competitive environment, anticipate emerging consumer needs • Collaborate with regulatory & legal teams to ensure product claims & supports are in compliance with regulations • Provide project activation support through product demonstrations, internal & outside trainings for building the reason to believe in the product efficacy by collaborating with Marketing and Sales team
• Lead technical teams (including local R&D teams in Turkey, UAE, Egypt, KSA, Algeria) as Technical Project Leader • Deliver product formulation & process development activities and technical feasibility studies such as new formulation development, monitoring shelf life stability tests, creation of specification and process flow diagram, leading pilot plant and factory trials, scaling-up and industrialization of new products • Collaborate with Supply Chain to manage project networks • Collaborate with Procurement team to develop and support the execution of regional simplification, harmonization and value improvement projects • SAP PLM Super user and trainer