Istanbul, Istanbul, Türkiye
I have enjoyed many executive positions throughout my career in finance, project management and strategy. My specialties include quickly learning new skills, adapting to new challenges, bringing teams together to achieve strategic goals, strategically fixing problems and fueling growth with a get it done, on time and high-quality outcome spirit. Analysing key financials and market information to enable well-informed business decisions for stability, growth, and profitability with support of strong commercial and customer understanding is my strong suit. Throughout my career, I’ve earned the trust of cross functional teams and key stakeholders that I have worked with and maintained strong relationships within the organizations that I worked for. I am persistent, diligent and can easily empathize. I have developed an interest for contributing to the organizational culture via diversity, equity and inclusion initiatives that I took part in, lead many activities that enable to empower coworkers.
• Engineer new metrics contributing to enhanced business performance and actionable insights. • Support the enterprise/business with new business activities, including MADJV, tax, customs issues, and monitor performance of acquired businesses. • Provide comprehensive insights into business performance against competitor and industry trends, utilizing tools, benchmarking, and systems for insightful data analysis. • Actively lead cross-functional teams in the Integrated Business Planning (IBP) process, ensuring alignment with business objectives and accurate projections. • Coordinated long-term strategic plans and budgeting cycles, linking projects, investment portfolios, and IBP cycles to overall strategy and budget. • Oversee CAPEX, Portfolio Management Process and BU risks (FX exposure, commodity positions… etc.) • Collaborate with Go-to-Market (G2M) teams to maximize profitability and proactively anticipate market changes. • Establish strong partnerships with Accounting, Finance, Tax, Treasury, Risk Management, Law, Operations, and other cross-functional teams to ensure timely and accurate financial reporting and analysis. • Play a key role in enhancing connectivity and communication across various business functions and product lines. • Champion competitive excellence areas and foster a continuous improvement culture as the ACI (Accelerated Continuous Improvement) coordinator of business.
• Design, develop and implement pricing strategies across various product lines to position the products based on value and competitive situation. • Develop in-depth understanding of price factors and provide transparency to the business to ensure continued and/or improvement of profitability, keeping informed on pricing analysis and industry trends. • Execute and lead analytics activities to support sales and marketing teams to drive efficiency and effectiveness. • Provide the sales team with pricing information to assist in developing account plans. • Guide/train commercial leadership to understand the strategic drivers for the business, align and develop a pipeline of continuous improvement activities as an outcome of these meetings.
• Support the organic growth agenda in CAN MEA by focusing on the development and execution of the MEA poultry marketing strategy. • Responsible for leading key projects and providing new ideas and concepts to help teams meet the needs of our customers. • Responsible for product lifecycle management of poultry portfolio, product performance measures and managing appropriate product governance to ensure product is maintained and updated in line with region strategy. • Supports the implementation of customer segmentation and overseeing the execution in order to expand poultry business with the right customers. • Responsible in taking strategic initiatives and shaping MEA poultry innovation pipeline with global, regional or local offerings in line with overall poultry strategy. • Monitor the competitive landscape, industry trends and external forces that influence the animal nutrition industry today and tomorrow in close collaboration with the market intelligence specialist to get to the right insights. • Identify customer needs and behavior to provide the business with information on where and how to focus their efforts to realize long-term success.
• Business Partnering to Ice Cream sales teams by ensuring proper financial analysis on Customers and Retailers, supporting all strategic and operational decisions, and providing appropriate information to enable the sales team to manage their operations effectively. • Closely working with sales teams on; managing trade discounts for maximizing turnover, customer valuation analysis, customer profitability, retailer profitability, strategic planning, business cases on new customer acquisitions, trade activity ROI and ad-hoc projects that highlight performance drivers. • Ownership of Forecast vs. Actual report. Providing guidance on monthly variances and detecting further saving opportunities. • Initiate the improvement of the systems and processes.
• Business Partnering to Local Modern Trade and Drug Channel sales teams for Foods, Home Care and Personal Care categories by ensuring proper financial analysis on Customers, supporting all strategic and operational decisions and providing appropriate information to enable the sales team to manage their operations effectively. • Closely working with sales teams on; managing trade discounts for maximizing turnover, customer valuation analysis, customer profitability, strategic planning, business cases on new customer acquisitions, trade activity ROI and ad-hoc projects that highlight performance drivers. • Lead the Cost to Serve project for Turkey which enables the business to maximize the operational profitability of products, customers and routes to market. It is used as a decision making and strategic planning tool rather than a reporting / KPI tracking tool. • Ownership of Forecast vs. Actual report. Providing guidance on monthly variances and detecting further saving opportunities. • Initiate the improvement of the systems and processes.
• Business Partnering to UNICA Marketing, Sales and Supply Chain teams via performance analysis, product and portfolio GM analysis, country and brand performance analysis, evaluating trade promotions, pricing and competitor analysis, following up ROI for both marketing and trade activities. • Create competitive advantage through commercial analysis and risk & opportunity tracking. • Provide timely, relevant and reliable management information with recommendations for the reporting and business planning process. • Initiate the improvement of the systems and processes.
• Controlling of Financial Statements. Prepared reports in International Financial Reporting Standards. • Financial statement preparation and consolidation of financials. • Audited accounts to understand whether or not they are appropriate to real values, and converted these accounts to IAS, US GAAP and UK GAAP. • Projects involved: Migros T.A.Ş (also involved in the merger process with Moonlight Capital S.A.), Unilever, Yapı Kredi Funds.