Abuja, Federal Capital Territory, Nigeria
Dynamic and highly motivated sales individual with solid track record of outstanding performance in increasing sales and expansion. Experienced with significant expertise in Sales and Distribution Management. Managed result oriented teams, launched new brands, grown sales volume, market share, and enhanced profitability. Specialties: Sales Management and General Management, Customer Management , Sales/Business Development, Market Research and Strategic Partnership.
• Implemented Joint Business Plans for the Distributor and stock management. • Deliver agreed Sales volume/GSV and market share objectives within the North Region and worked actively with distributor to ensure that sales plans reflected integration of channels/Wholesales execution across the market. • Identify potential sales risks, opportunities and misses for the distributor(s), communicate accordingly and recommend solutions. • Managed Distributor, IPS VSRs and Wholesale Executive in the Division. • Implemented Company Credit Policy to ensure no overdue on the Distributors account. • Monitored the implementation of Wholesales activations to maximize ROI. • Reported competitor activities, new product and trade promotions. • General management of key distributor’s trade and operation activities to ensure adequate coverage of the company’s credit exposure through constant Health check of the Distributor. • Identified business opportunities for our brands and sell persuasively. • Clearly understood customer’s needs, goals, strategies, systems and specifics in different categories. • Executed Joint business plan with key distributor and delivered sales growth (Shipment and Depletion) MOM. • Ensured sales contributions of brands target were achieved and analyzed sales figures/data, interpretation trends to facilitate planning and forecasting of future sales volume. • Presented product information and analyzed the competitive environment to ascertain product performance against competition and advice on winning strategies. • Support Key Distributor on Shipments and depletion agenda. • Build robust relationship between wholesale channels and GNPLC • To support GNPLC’s business objectives through the effective management of designated sales territory with a focus on developing the capability of my team through coaching and accompaniment of team members.
•Expanding key wholesale account in Adamawa & Borno State. •Delivering 60% of depletion numbers for the area. •Creating leadership for the wholesale team. •Support Key Distributor on Shipments and depletion agenda. •Build robust relationship between wholesale channels and GNPLC
· Improved sales performance 100% by practically training retail sales executives, open market sales executives, van sales executives, DMS operators on effective sales practice. · Successfully expanded customer database by 100% particularly at retail and wholesale channels. · Delivered a minimum of 5-class room monthly training (Sales Trend) sessions for the sales team. · Diligently monitored trade promotional activities.
Support the Regional Commercial Manager in developing sales plan and strategy for effective growth, increased turnover and penetration of products in the market. Monitor the implementation of promotional activities in the Depot to ensure optimal return on investment. Maintain and develop relationships with existing customers via meetings, telephone calls and e-mails (Key Account Management). Analyzing sales figures, interpreting trends to facilitate planning and forecasting of future sales volumes. Effective Stock management within Depot and customers to ensure superlative transaction. Conduct market research and monthly price audit. Facilitate Debt recovery.