Paris, Île-de-France, France
I joined LinkedIn Marketing Solutions in May 2022 and discovered the advertising industry to support B2C and B2B customers. What an interesting challenge to understand their objectives and achieve their ambitious marketing targets on LinkedIn! Before that, I worked 6 years at Amazon across 2 countries (FR & UK) on the Marketplace and in Retail, and at Leroy Merlin to manage the marketplace team and launch 2 key programs.
• Lead strategic partnerships with global SaaS & Financial Services accounts to accelerate full-funnel marketing performance. • Manage relationships with major FR agencies, overseeing a multi-million advertising portfolio • Own France’s Salesforce pipeline taskforce, improving forecasting accuracy & sales discipline • Mentor team members and contribute to talent development across the organisation
• Managed LinkedIn France’s HVC portfolio: top Automotive, Luxury & Travel advertisers - Achieved 110% of 2023 target. • Champion for Salesforce Pipeline Management migration in France. • Co-led LinkedIn France’s Employee Voice Survey to improve employee experience. • Coached junior peers to build platform expertise and sales excellence.
Recruited and managed a team of Project Managers & Key Account Managers (8 people) on 2 key programs: • Built and launched the Premium Account Management program (top 30+ sellers) • Structured the Seller Success Program (500+ sellers) • Defined 2022 roadmap, P&L and targets
• Managed a team of 10+ Brand Specialists (Key Account Managers) who provide a paid B2B service on marketing and supply chain services to the top 40 suppliers in Hardlines categories (Personal Computers and Office Products) • Owned the PanEU AVS 2021 service productivity workstream, directly affecting 550+ employees and vendors in EU • Drove scaling initiatives to improve EU AVS Productivity by ~25% in 2020 and ~20% in 2021 • Launched the EU repetitive processes, implementing offshoring and automation initiatives • Promoted 4 senior employees to the next level
EU Outdoor Sports Apparel (OSA) - 2019 • Owned category P&L: revenue (+280bps vs target) & profitability (+160bps YoY) • Led annual retail negotiations with Pan-EU strategic partners (+520bps vs target) • Monitored the seasonal forward buy process in OSA to ensure sell-through and profitability • Planned promotion plans for Spring Sale 2019, Prime Day 2019, Black Friday 2019 • Identified new selection opportunities and built sustainable relationships • Mentored 2 new hires UK Exercise & Fitness - 2018 • Owned category P&L: revenue (+470bps vs target) & profitability (+200bps vs target) • Identified new selection opportunities, monitored inventory & pricing and supervised promotions • Coordinated the Dropship initiative in the Sports team to unlock selection and drive cost savings
Grocery & Beer, Wine, Spirits (BWS) - 2017 • Led the BWS category development for the French marketplace: doubled selection in 10 months and managed >50% of the overall category turnover • Coordinated the Hazmat EU Project for FR, identifying and solving key logistics issues • Drove a Strategic Sellers recruitment initiative fo FR: built tenets and created a merchandising package • Coordinated the migration and implementation of Salesforce CRM in FR • Mentored 2 new hires Office Products & Musical Instruments - 2016 • Recruited & account managed high potential third-party sellers – Top performer in FR: +279% vs. targets scorecard (+389% vs. launch and +120% vs. turnover) • Owned trainings for new account managers (Sales pitch & Salesforce CRM management) • Recruited top FR sellers to launch the Seller-Fulfilled Prime program
• Negotiated promotions with the independent distributors (GALEC, Système U & Intermarché) • Analyzed monthly reports from distributors panels (Nielsen & Kantar) • Created merchandising plans and assortment recommendations
• Created a new profitability analysis model (North West Europe & Nordics countries) • Conducted a profit and growth analysis of the soft drinks market in the UK • Analyzed commercial finance reports (Great Britain & Ireland)