Istanbul, Türkiye
Data Analytics & Growth Manager with a strong background in data-driven strategy, workflow optimization, and cross-functional collaboration. Skilled in leveraging tools like BigQuery, Tableau, Looker, Airflow, and Python to drive KPI achievement, market growth, and campaign success. I excel in preparing and presenting actionable insights to senior and C-level management, forecasting, and safeguarding investments through data integrity and fraud prevention.
• Lead data-driven strategy development for performance marketing, CRM, campaign, and loyalty teams, optimizing workflows and enhancing decision-making processes • Build and maintain data structures, including creating stored procedures (SPs) with BigQuery, Airflow, Python and GitHub to ensure data accuracy and timeliness, supporting dynamic dashboard creation in Tableau, Looker, and Google Sheets • Prepare and analyze global and regional growth data sets for the board, driving company KPIs and market share growth through actionable insights • Collaborate with local and global strategy teams to set and refine company OKR targets, providing data-backed recommendations and monitoring progress towards goals • Evaluate the performance of large-scale campaigns with strategy teams, contributing to the development of new campaign frameworks • Conduct monthly forecasts to predict goal achievement, identifying underperforming metrics early and leading corrective actions • Work closely with global teams to monitor and prevent fraudulent activities, ensuring efficient and secure investment decisions
• Analyze complex datasets and deep dive into both digital and local source data by using BigQuery • Manage and optimize both digital campaigns and voucher dynamics to enhance acquisition, activation, installs, and towards company KPIs • Improve automation, tracking, and reporting by using tools like Smartly, Adjust, Clarisights, Google Data Studio, Google Sheets, and Tableau
• Responsible for all the paid social channels (Meta, Twitter, TikTok) and their collaborative activities as well as keeping their 7-figure budgets • Communicate regularly with account teams from Meta, Twitter, and TikTok to ensure our marketing goals are met and stay updated about innovative products • Develop affiliate marketing strategies to achieve marketing KPIs
• Build dashboards in Tableau for main KPIs and ad-hoc analyses to improve productivity for marketing and growth teams • Translate complex datasets into key strategy insight and powerful capabilities to the business • Utilize data for segmentation, audience creation, retargeting, and personalization to maximize campaign performances • Perform A/B tests for elements of campaigns and communications • Analyze customers’ in-app behaviors to enhance the app design and understand customer behaviors
• Prepare offers for 20+ customers from different sales channels • Communicate with customers regularly and enhanced the customer relations • Analyze and report a market research for OEM&PL channel • Determining net prices of products in the orders with pricing team • Check the shipment dates of orders and reported them to the customers