Dubai, United Arab Emirates
• Leading product initiatives for the Dubizzle Cars vertical; overseeing the product roadmap & feature prioritization, responsible for product strategy, technical requirements, UI/UX, GTM execution, and managing 2 scrums (sprint & kanban) • Leading a high performing team of 16 engineers, 2 designers, managing B2B SaaS solutions, B2C marketplace solutions with ARR of $75M+ and accountable for proprietary internal tools • Spearheaded the end-to-end delivery of a B2C mobile app for listings management, achieving 85% adoption in 2 years; empowering users with data-driven performance insights, market & competitive insights and lead tracking • Led Data Science solutions to enhance product experience by managing a team of Machine Learning and data engineers • Deployed a pricing recommendation project for listings (ads), driving delivery of Machine Learning powered pricing models utilizing market data and vehicle attributes (MMT, year, mileage, specs) • Powered ML rule-based recommendations for underperforming listings - driving a 3% uplift in B2B revenue through targeted VAS upselling • Launched a data-driven market and competitive analytics tool, providing insights on demand & supply trends of cars, benchmarking dealer performance, and enabling smarter business and growth strategies • Led product experimentation and A/B tests using Google Analytics, set up tracking events for each feature, and analyzed statistical significance to evaluate impact on key KPIs such as CTR and drive product strategy • Launched Rental Cars and New Cars in 3 different markets resulting in a 8% increase in B2B revenue
Selected as 1 of 100 Excellerator leaders in Tech from ~50 nations to participate in their in-person flagship event at the University of Cambridge Attending the Excellerator Academy: An 8-week program covering topics such as Strategy, Management and Execution, Communication, Negotiation, Adaptation, Culture, Style, Links, Scales and Ethics led by C-level executives and partners from consulting firms
• Reported directly to the CEO, managed investor relations and conducted market research to formulate strategies for expansion in KSA • Conducted competitor analysis on 50+ companies to refine growth strategies and optimize user acquisition • Developed a robust tool on excel with a 90% accuracy that calculates daily profits, optimizing financial analysis • Spearheaded the development of 2023 company-level and team-level OKRs
• Carried out monthly KPI evaluations of 60+ startups and conducted data analysis on performance metrics to assess their P&L, growth, financial performance, and market potential • Performed market research to identify 10 potential corporate partners for each start-up to facilitate partnerships and drive business growth • Managed investor relations for C-level executives, and facilitated in-person networking events with 70+ investors • Delivered presentations to the CEO, highlighting startup KPIs, investments raised and growth milestones