Istanbul, Türkiye
I am a results-driven marketing specialist with a three-year track record in executing multi-channel campaigns and driving brand growth. I have worked with companies based in the US, Europe, and Australia, spanning sectors like retail, IT, EdTech, and healthcare. My expertise spans digital marketing, search engine optimization, social media management, content marketing, sales management, and customer engagement. As a Sales and Marketing Executive at RetailCare, I conducted market research, collaborated with cross-functional teams and partners, and created compelling sales and marketing collateral that resulted in the acquisition of multiple clients. My strategic SEO initiatives led to a 45% increase in organic traffic, and the launch of the POS Store website contributed to a substantial 25% boost in online sales. In my role as Marketing and Customer Support Officer at OneClinic by AMK Technologies, I increased online visibility, leading to a 25% growth in website traffic. I engaged in various digital marketing channels, delivered product demos, designed visually compelling social media content, and wrote SEO-optimized articles, contributing to an increase in social media engagement. My educational background includes a Master of Business Administration from Sabanci University, where I graduated at the top of my class with a 3.96 CGPA, and a Bachelor of Business Administration from NUST Business School with a 3.76 CGPA. Skills: •Hard skills: Autotask, Canva, Google Ads, Google Analytics, Google Keyword Planner, MailChimp, Microsoft Office Suite, SEMrush, WooCommerce, WordPress, Yoast SEO. •Soft skills: Adaptability, Analytical Thinking, Attention to Detail, Collaboration, Communication, Planning, Time Management. •Marketing Skills: Brand Management, Content Marketing, Copywriting, Email Marketing, Market Research, Paid Advertising, Search Engine Optimization (SEO), Social Media Management. I bring a unique blend of strategic thinking, creativity, and analytical skills to drive marketing success. My results-driven approach has consistently contributed to the growth and success of the teams I've been a part of. Let's connect and explore how I can bring my skills and expertise to elevate your organization's continued success.
• Launched and optimized an e-commerce website, overseeing content, product listings, pricing, and inventory updates. Achieved a 35% increase in user engagement and a 15% boost in sales. • Utilized Google Analytics to identify key performance drivers, resulting in a 40% growth in website traffic and improved conversion rates. • Led successful SEO initiatives, leading to a 60% increase in organic traffic. Managed Google Ads campaigns, achieving the objective of generating high-quality leads. • Conducted market research, competitor analysis, and created engaging content for marketing materials, emails, and social media. • Managed social media accounts, including LinkedIn, and executed email marketing campaigns, involving list segmentation, campaign creation, and rigorous analysis of marketing performance results.
• Collaborated with external partners and vendors for tenders, press releases, and various marketing initiatives. • Developed sales and marketing collateral, including brochures, presentations, website content, and social media content, ensuring consistent brand representation across all materials. • Conducted in-depth market research and competitor analysis to identify trends, opportunities, and customer preferences for targeted marketing efforts. • Worked closely with cross-functional teams, including developers, support representatives, and account managers, to ensure seamless project execution. • Engaged in strategic prospecting, and lead nurturing, and delivered persuasive sales proposals, resulting in the acquisition of 5 new clients. • Increased organic traffic for RetailCare and clients through effective search engine optimization (SEO) initiatives. • Implemented targeted email marketing campaigns and generated brand awareness through social media platforms, contributing to growth in followers and increased customer engagement.
• Conducted market research and competitor analysis to identify trends and opportunities within the electronics industry. • Carried out extensive keyword research to identify high-impact keywords, ensuring improved search engine visibility. • Wrote engaging and informative blog articles, ranging from long-form pieces to industry-specific posts, designed to engage the target audience. • Created content for social media accounts and posted according to the schedule.
Performed job analysis of blue-collar workers at Hepsiburada, to optimize workforce productivity and efficiency through data collection, surveys, interviews, and actionable recommendations.