Dubai, United Arab Emirates
I'm a strategy and growth professional with 10+ years of experience across McKinsey & Company, Amazon, and Telenor, spanning consulting, e-commerce, and telecom across the GCC and South Asia. At McKinsey, I advise senior leadership on strategy, transformation, and growth — working across technology, telecommunications and energy. My work spans defining multi-year strategies, designing operating models, leading PMO for large-scale transformations, and advising founders on accelerating growth. At Amazon UAE, I managed vendor relationships, commercial negotiations, and partnership strategy for key vendors in the Gaming category — leading category retail strategy, co-marketing programmes, and flagship initiatives across UAE and KSA. At Telenor Pakistan, I led cross-functional teams for the national 4G launch, managed pricing strategy across a 40M+ customer base, and drove digital product growth. My core strengths sit at the intersection of strategy, commercial growth, and cross-functional execution. I'm most energised working on complex problems that require both analytical rigour and the ability to align and mobilise people. Always happy to connect with people working on interesting problems.
Leading strategy and transformation engagements across technology, energy, and telecommunications. • Delivered strategy assessment for a high-growth technology client — identified growth initiatives and developed CEO-level implementation roadmap • Advised a founder team on growth scenarios and strategic trade-offs to achieve funding and scaling objectives • Designed operating model and benchmarked requirements for a multi-party cross-border merger • Developed multi-year cost rationalisation plan for a leading telecommunications client — collaborated directly with senior leadership and CEO • Managed PMO and transformation tracking for a large industrial client; led organisational change design for sustained impact • Led 5-year Capex delivery assessment for an energy client — drove process re-design and value optimisation
Delivered end-to-end strategy and business transformation projects across energy, telecommunications, and technology. • Revised sales commission structure and commercial portfolio to develop a growth roadmap for a leading telecommunications client • Supported multi-year transformation for a large industrial client — led initiative design and impact tracking • Built analytical frameworks for operating model benchmarking and workforce planning across complex, multi-stakeholder environments
Managed vendor relationships, commercial negotiations, and partnership strategy for the Gaming category across UAE and KSA. • Led category retail strategy — covering pricing, promotions, and range selection across a fast-growing product vertical • Managed annual vendor negotiations and co-marketing agreements with key gaming brands • Collaborated cross-functionally with retail, marketing, and Amazon Ads teams to design and execute flagship category events • Launched and managed Amazon University e-Sports — a first-of-its-kind collegiate gaming competition across UAE and KSA • Worked across vendor onboarding, selection strategy, and P&L management for the gaming portfolio
Led a team of 4 analysts to evaluate prepaid product portfolio, assess portfolio additions/ revision, devise pricing strategy, analyse consumer data and conduct market research
Managed network expansion and customer data analytics, and led the cross-functional team responsible for ensuring profitable network extension
Responsible for consumer analytics developing strategies to leverage GSM strength and grow digital channels