Abdalla Adam

Sr. E&I Engineer | MEng | Bridging Process Automation & Business Development

United Arab Emirates

About

A passionate Electrical & Instrumentation Engineer with over 10 years of experience in process automation, smart grid technologies, and leadership in engineering solutions. Currently, I serve as the Head of Sales & Technical Support at VALUETEC Engineering Solutions Limited in Rwanda, where I lead a talented team in delivering innovative engineering solutions and driving business growth. As the authorized representative for Endress+Hauser (E+H) in Rwanda, I provide expertise in monitoring and SCADA systems, field instrumentation, power systems, and calibration services. My role involves ensuring seamless project execution, building strong client relationships, and expanding our market presence. My entrepreneurial journey includes co-founding VALUETEC Engineering Solutions in Sudan, where I played a pivotal role in establishing the company, setting up operational processes, and driving business strategies. I led sales and technical support teams, identified new opportunities, and built lasting client relationships, all of which were key to the company’s success. Academically, I hold a Master of Engineering in Electrical Engineering (Smart Grids) from Cape Peninsula University of Technology (CPUT), where I specialized in communication control and automation in power systems using the IEC 61850 standard. My research at CPUT’s Center for Substation Automation and Energy Management Systems (CSAEMS) involved managing RTDS simulation units, conducting cutting-edge research, and organizing training sessions, further solidifying my technical expertise. My technical skills include programming (C#, XML), proficiency in proprietary software (E+H tools, Siemens STEP 7, MATLAB, AUTOCAD), and advanced knowledge of SCADA systems and smart grid technologies. I am driven by a passion for innovation and a commitment to excellence, and I take pride in leading teams, solving complex engineering challenges, and delivering impactful solutions that drive growth and transformation in the engineering field.

Experience

  • Project Engineer at Endress+Hauser Group
    Jun 2025 - Present · 1 yr 1 mo

  • Head of Department: Sales & Technical Support at VALUETEC Engineering Solutions Limited - Rwanda
    Feb 2023 - May 2025 · 2 yrs 4 mos

    VALUETEC is the authorized representative of Endress+Hauser in Rwanda, providing products and technical expertise in: Monitoring and SCADA systems, tank gauging systems, metering systems (including custody transfer), and safety systems. Field instruments for flow, level, pressure, temperature, and analysis. Power systems and energy infrastructure. Inspection, repair, calibration, and training services. Roles: Lead engineering teams in project development, resource allocation, and logistics to ensure successful project execution. Identify and pursue new business opportunities, develop client relationships, and drive sales growth. Provide technical expertise and support during pre-sales and post-sales processes, including product demonstrations, proposals, and solutions design. Collaborate with the sales team to achieve revenue targets and expand market presence. Participate in business planning, budgeting, and strategy development to ensure organizational growth. Ensure high-quality task execution and customer satisfaction through effective project management and delivery

  • Research And Teaching Assistant at Cape Peninsula University of Technology
    Feb 2020 - Dec 2022 · 2 yrs 11 mos

    Teaching Assistant Department of Electrical Electronics and Computer Engineering (DEECE) Cape Peninsula University of Technology (CPUT) * Taught Control Systems 3 (CS837OS) for 3rd-year BTech Electrical Engineering students. * Prepared tutorial exercises, led discussions, and tracked student progress. Research Assistant Center for Substation Automation and Energy Management Systems (CSAEMS) Cape Peninsula University of Technology (CPUT) * Managed daily operations of CSAEMS laboratories. * Conducted research, wrote detailed reports, and supervised equipment maintenance. * Organized training sessions for RTDS simulation units and other lab equipment.

  • Co-Founder || Sales and Technical Support Engineer at VALUETEC Engineering Solutions
    Sep 2017 - Sep 2019 · 2 yrs 1 mo

    Co-founded VALUETEC Engineering Solutions Co. Ltd., a professional system integrator company specializing in: Monitoring and SCADA systems, tank gauging systems, metering systems (including custody transfer), and safety systems. Field instruments for flow, level, pressure, temperature, and analysis. Power systems and energy infrastructure. Inspection, repair, calibration, and training services. Played a key role in establishing the company, including setting up operational processes, systems, and client acquisition strategies. Managed the sales and technical support teams, ensuring seamless coordination between pre-sales, post-sales, and service delivery. Developed and executed business strategies to drive growth, expand market presence, and achieve revenue targets. Provided pre- and post-sales technical support for field instruments, SCADA systems, and calibration services, ensuring client satisfaction and retention. Identified and secured new business opportunities by building strong relationships with potential clients and stakeholders. Participated in business planning, including budgeting, forecasting, and resource allocation to support organizational goals.

  • MT Industrial Supplies & Services CO (Endress+Hauser Representative in Sudan) (Khartoum, Sudan · On-site)
    • Field Services Engineer
      Dec 2015 - Aug 2017 · 1 yr 9 mos

      Supported field operations, including inspection, commissioning, and calibration. Troubleshot and repaired field instrumentation, motor-operated valves, and metering systems. Prepared proposals and quotations for products and services.

    • Projects Engineer – Electrical & Instrumentation
      Feb 2015 - Nov 2015 · 10 mos

      Prepared project drawings, schedules, and proposals. Executed projects from kick-off to handover, ensuring compliance with company standards. Liaised and supported the sales department to drive business growth.