Istanbul, Türkiye
Hello! I am a Social Media Executive and Copywriter with nearly 4 years of experience in health, culture and arts, e-commerce and marketing sectors. I am currently working as a social media specialist in the creative team focused on international patients within Memorial Health Group, one of the largest hospitals in Turkey. I manage our international marketing focused (UK, US, EU) social media account and develop social media strategies for high quality traffic and influencer collaborations. Apart from my marketing experience, I have experience in theater, acting and copywriting. I produce freelance content and texts on culture and arts platforms. I studied English language at EC London School in London, England. Studying languages in London was an important step to improve myself and become a more competent communicator in the international arena. At the beginning of my career, I worked as a trainee editor, assistant director and during this time I continued to write interviews in various magazines, critical and cultural articles in the field of art. After my experience in Theater, I turned to the Digital Marketing industry and continued my career by combining creative writing and art with the advertising industry.
* Planning B2C social media strategies and developing the brand’s digital identity through creative ideas. * Managing boosting plans, tracking budgets, analysing engagement rates and preparing weekly and monthly reports for management. * Creating concepts for social media platforms, writing shooting scripts, cooperation with videographer and preparing content calendars. * E-mail marketing. * Social media story and post planning according to current trends and brand identity, cooperation with graphic designer and briefing. * Writing treatment texts and creating content during the website setup process. * English and country-focused keyword analysis for YouTube content and optimising visibility and interaction with SEO strategies. * Writing effective, target-oriented texts for social media posts and digital content. * Analysing audience preferences and integrating them into strategies. * Coordinating social media shoots with doctors, hospitals and overseas patients and planning all stages. * Conducting overseas market and competitor analysis and examining audience needs and behaviours. * Researching international influencers suitable for the brand, managing communication and coordinating cooperation processes.
In our advertising agency operating in the health sector (B2B); * Managed 12+ social media accounts of B2B clients, including hospitals, doctors, and clinics. * Managing 12+ social media accounts including hospitals, doctors and clinics. * Preparation of social media content on a monthly and weekly basis. * Establishing healthy and effective customer relationships. * Crisis and process management. * Preparation of social media reports.
* Writing SEO compatible marketing texts for e-commerce products on Trendyol and N11 sites in line with the briefing given. * Control of texts written by other authors
* Developing B2B social media strategies, * Brand shooting processes, * Content management. Brands | Gloria Jean’s Coffee, Bernardo, Köfteci Ramiz, Koçak Gold, Lavazza, Göçmen Börek, Schafer, Camper
Metin Boran's directing assistant in the theater play "Sisler Bulvarı" supported by the Republic of Turkey Ministry of Culture and Tourism.