Istanbul, Türkiye
Visionary, analytical, and results-oriented Marketing Director with extensive experience in IT Infrastructure and Technology Services. Possesses strong expertise in strategic marketing management, marketing communications, budget planning and execution, MDF management and claiming processes, event management, ROI tracking, business planning, QBR preparation, presentation delivery and campaign management. Recognized for successfully driving end-to-end marketing transformation and digitalization initiatives, while placing strong emphasis on people leadership and team development. Combines strategic and financial acumen with an inspiring leadership style that fosters collaboration, engagement, and high performance across cross-functional and multicultural teams. Key Products & Vendor Portfolio Fortinet | Palo Alto Networks | Proofpoint | SentinelOne | CrowdStrike | FireEye | Trellix | Kaspersky | Salt Security | Rubrik | Arcserve F5 | Infoblox | Vectra | ManageEngine | Peplink | Moxa | Citrix | HPE Aruba Networking | Riverbed | Juniper Networks | PulseSecure | Arista Networks | Ruijie Networks | Huawei | Broadcom | RedHat | NetApp | Genetec | Entrust | Supermicro | Commvault
Oversee the corporate and product marketing department in a global company environment, managing multi-country marketing communications and campaigns. Develop and execute marketing strategies, budgets and executions including events, trainings, workshops, giveaways, tradeshows, sponsorships, PR, ads, success stories, design projects, website creation/renovation, digital marketing, webinars and database management. Direct social media strategy across platforms, optimizing engagement and brand positioning. Managed agencies and third-party partners. Prepare QBRs and business plans for new and existing vendors, generating leads and increasing brand awareness through integrated marketing initiatives.
Owned end-to-end corporate communications, multi-channel marketing campaigns and vendor relationship management, including QBRs, joint business planning and performance optimization. Developed integrated marketing strategies to enhance brand awareness and market positioning. Directed PR, media relations and customer engagement initiatives, positioning, go-to-market planning and product launches. Managed digital marketing (SEO/SEM, paid media, performance marketing, email campaigns) and social media strategy including UX and conversion rates. Drove vendor recruitment, onboarding and partnership expansion. Experience across industrial networks, storage systems, cybersecurity, IoT/OT and ITSM/ITOM solutions.
Led end-to-end product management for multiple vendor portfolios, including product strategy, pricing, inventory and order process management. Drove revenue growth through market analysis, vendor marketing programs and strategic sales collaboration. Managed vendor campaigns and marketing funds while aligning quarterly revenue and profitability targets with sales teams. Delivered technical and sales enablement programs for internal teams, partners and end users to strengthen product positioning and partner performance.